EU Battery EPR Deadline: Amazon Sellers Must Submit Registration Numbers by February 18
Effective 18 February 2025 Amazon will require every EU seller of battery‑powered products to enter a valid Extended Producer Responsibility (EPR) registration number on the new “EPR Compliance” page in Seller Central. Listings lacking a verified country‑specific number will be automatically deactivated after that date.
Overview
Effective February 18 2025, Amazon will require every seller who lists batteries or battery‑powered items on any EU marketplace to provide a valid Extended Producer Responsibility (EPR) registration number. Failure to upload the appropriate numbers will trigger automatic deactivation of the offending listings. The deadline matters to any vendor—private‑label brands, importers, or first‑time sellers—who places battery‑containing products into the European market.
Key Points
- Hard deadline on February 18 2025 — Amazon must remove any listing lacking a verified registration number after this date.
- Country‑specific registration — Each EU member state issues its own EPR number; a German product needs a German number, a French product needs a French number, and so on.
- EPR portal live in Seller Central — Sellers can now type registration numbers directly on the “EPR Compliance” page.
- PRO and Amazon “Comply on Behalf” options — Approved Producer Responsibility Organizations (PROs) can file registrations for you, and in selected markets Amazon offers a paid compliance‑on‑behalf service.
- Reseller exemption possible — If a downstream supplier has already registered the battery, you may submit the supplier’s number instead of creating a new one, provided the registration is current.
How the Compliance Process Works
- Identify the required registrations — Review every ASIN that contains a battery or a rechargeable cell. For a seller offering a Bluetooth speaker in France, you would need a French EPR number such as “FR‑2024‑00123”.
- Register with the national authority or a PRO — Either log onto the French environmental agency’s portal and obtain the number yourself, or engage a French‑approved PRO that will file on your behalf and return the same “FR‑2024‑00123” identifier.
- Enter the number in Amazon’s EPR Compliance page — Navigate to Settings → Account Info → EPR Compliance, select the appropriate marketplace (e.g., Amazon.fr), and paste the registration number. Amazon validates the entry within five business days.
Analysis & Recommendations
Why This Matters
If a seller’s battery‑containing ASINs are not updated by 18 Feb 2025, Amazon will remove those listings, causing loss of sales and marketplace visibility. The rule applies per‑country, so a French product needs a French EPR number (e.g., FR‑2024‑00123) and a German product needs a German number (e.g., DE‑2024‑98765).
Key Takeaways
- Hard deadline: 18 Feb 2025 – listings without a verified EPR number will be taken down.
- Country‑specific numbers required; e.g., FR‑2024‑00123 for France, DE‑2024‑98765 for Germany.
- Amazon provides an “EPR Compliance” page in Seller Central where numbers are validated within five business days.
- Reseller exemption allows using a supplier’s existing registration if current, avoiding duplicate filings.
Recommended Actions
- →In Seller Central go to Settings → Account Info → EPR Compliance, select each EU marketplace and enter the correct registration number.
- →Run a catalog report to identify all ASINs containing batteries and map each to its required country EPR number.
- →If you lack numbers, register with the national authority or engage a PRO, then upload the proof and tick the appropriate producer/reseller box.
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