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Amazon will expand its Valid Tracking Rate (VTR) policy to include all seller‑fulfilled orders over €15 and all cross‑border shipments in Europe, applying the...
Seller Central News
Amazon now requires that any secondary barcode (UPC, EAN, etc.) on FBA units with X‑prefix FNSKUs be fully covered with an opaque label, effective immediately....
Seller Central News
Effective immediately, Amazon’s product‑detail policy bans unqualified terms like “eco‑friendly,” “green,” or “sustainable” from titles, bullets, descriptions...
Seller Central News
Amazon now requires prepaid home‑collection for seller‑fulfilled returns in Europe when items weigh 31.5 kg or more or exceed 175 cm on any side. Sellers must...
Seller Central News
Effective immediately, Amazon now requires sellers to upload all safety and certification documents through the Manage Your Compliance dashboard before a new...
Seller Central News
On 5 Feb 2024 Helium 10 featured patent attorney Dr. Rolf Claessen explaining that early patent/brand filing and Amazon Brand Registry can cut infringement...
Helium 10 Blog
Amazon has cut the fund‑withholding wait from 90 to 60 days, so sellers can request payout 30 days sooner (e.g., a Jan 1 deactivation now allows a request on...
Seller Central News
Amazon merged all fund‑withholding guidance into a single "Fund Withholding Policy" page and cut the appeal window for deactivated accounts from 90 days to 60...
Seller Central News
The July 2025 Amazon policy update re‑classified plain‑text paperback books as an open category, removing the brand‑registry step and shaving roughly three...
Helium 10 Blog
Amazon requires UK sellers listing 3G devices to update product descriptions with network compatibility disclosures and remove claims positioning 3G as a key...
Seller Central News
The Helium 10 podcast episode #143 shows that redesigning images—using a high‑resolution primary photo (≥85% frame, white background) and adding A+...
Helium 10 Blog
Amazon will extend its multi‑seller image carousel to softlines and consumables within the next quarter, enforcing a three‑image minimum (white‑background,...
Seller Central News
A former mortician built an Amazon adult‑wellness brand that hit $2 million in annual sales within two years by targeting keywords with >10 k monthly searches...
Helium 10 Blog
Effective today, Amazon.com.au requires every new product listing to include a “Button or coin battery present?” disclosure field, with options such as “Yes –...
Seller Central News
Starting April 2024 Amazon lowers the Pan‑European FBA enrollment bar: sellers need active listings and inventory in only two of the four core EU marketplaces...
Seller Central News
Effective August 23 2024 Amazon limits Multi‑Channel Fulfilment (MCF) reimbursements per unit: $450 US, $400 CAD Canada, €275 EU (DE, FR, IT, ES), £250 UK, and...
Seller Central News
Amazon and the Better Business Bureau have filed their first joint lawsuit against fake review broker ServiceUSA.com. The case targets cross-platform review...
Advertising API Release Notes
Helium 10’s new Listing Builder AI, shown in episode #136, can generate a full‑length title in under 30 seconds, suggest up to five bullet points and a...
Helium 10 Blog
In February 2026 Amazon Business rolled out Guided Buying tools, adding a Restricted‑Seller Badge, mandatory approval paths, and a Complete Seller Block...
Advertising API Release Notes
Helium 10 compliance expert Florian Roth outlines a step‑by‑step niche clean‑up that uses Brand Registry’s “Report a Violation” tool, Helium 10 Xray analytics,...
Helium 10 Blog