Overview

Amazon Australia has introduced a compulsory listing attribute that forces sellers to state whether a product contains, stores, or uses button‑type or coin batteries. The requirement is active for all new listings today and Amazon is urging owners of existing listings to add the disclosure immediately. Failure to comply could jeopardize product visibility and overall account health, making prompt action essential for Australian sellers.

Key Points

• New‑listing rule — Every product created on Amazon.com.au must include a “button battery” disclosure field, such as “contains CR2032 battery”.
• Existing catalogues — Current listings are not blocked yet, but Amazon strongly recommends updating any item that uses small round batteries.
• Regulatory alignment — The attribute mirrors Australia’s national safety standards that demand secure battery compartments and clear warnings for button batteries.
• Broad product range — Toys, kitchen scales, greeting cards with sound chips, watches, key‑finders, hearing aids, and even novelty LED items fall under the rule because they often house CR2032, LR44, AG13, or similar cells.
• Compliance risk — Ignoring the disclosure can lead to listing suppression and may negatively affect account health metrics if Amazon later enforces the rule.
• Global ripple effect – Australia’s early adoption often signals upcoming requirements in Europe and the UK, so early compliance can simplify future marketplace expansions.

How the Battery Disclosure Works

1. Access product details — Log into Seller Central, locate the target ASIN, and click “Edit” on the product information page. For example, a handheld digital thermometer with an LR44 battery will open its detail view.
2. Find the new attribute field — Scroll to the “Compliance & Safety” section where a dropdown labeled “Button or coin battery present?” appears. Sellers choose “Yes – contains battery”, “Yes – stores battery”, “Yes – uses battery”, or “No”. In the thermometer case, the seller selects “Yes – contains battery”.