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Effective 25 June 2025 Amazon will require every new Pan‑European FBA enrollee to have at least one active, purchasable listing on Amazon.nl, stocked in a...
Seller Central News
Amazon clarified that any Account Health Rating (AHR) above 200 is considered healthy, so scores of 850 or 950 are equally safe. Violations persist until...
Seller Central News
Effective immediately, Amazon requires any seller‑run promotion to match or beat the lowest price recorded in the past 30 days (30‑day low‑price rule). Deals...
Seller Central News
Amazon will soon reject any compliance document from a lab not on its approved‑lab roster, automatically flagging the listing. The unapproved‑lab list is...
Seller Central News
Amazon clarified its Account Health Rating (AHR) system, stating that any score above the 200‑point floor (green 200‑1000) is safe, while scores below trigger...
Seller Central News
Amazon now enforces a 30‑day price floor for Lightning Deals, requiring the deal price to be ≤ the lowest price in the past month, and blocks promotions if...
Seller Central News
Amazon now enforces a 30‑Day Lowest‑Price Rule for all seller‑run promotions, requiring the deal price to match or beat the cheapest price in the prior 30...
Seller Central News
Amazon requires sellers on EU and UK marketplaces to ensure VAT numbers in Seller Central match official records. Invalid or missing VAT—especially when...
Seller Central News
Amazon is launching a standalone stolen goods policy on June 30, 2025, requiring sellers to maintain verifiable supply chain documentation. Non-compliance...
Advertising API Release Notes
Amazon will amend its EU Business Solutions Agreement effective Jan 23 2025, removing the need to list Amazon as an additional insured on liability policies...
Seller Central News
Amazon removed over 275 million fraudulent reviews in 2024 and signed a binding CMA agreement that imposes permanent bans on sellers and reviewers who...
Advertising API Release Notes
In early 2024 Amazon enforced stricter authenticity verification requiring a supplier invoice for each batch in high‑risk categories, raised the beauty...
Helium 10 Blog
Amazon is enforcing GPSR compliance for all non-food product listings in EU stores, requiring manufacturer and responsible person details. Non-compliant...
Seller Central News
New U.S. import duties on EU goods now cover categories like consumer electronics, clothing and household items, adding a tariff to the landed cost; for...
Helium 10 Blog
Amazon.com.au has instantly banned LCC27‑to‑POL gas adapters; any listing is rejected and must be removed within hours. Sellers with 12 active SKUs and up to 5...
Seller Central News
Amazon began migrating product‑ and food‑safety tools to the Account Health Dashboard (AHD) in late 2025. The new “Compliance” tab will show all violation...
Seller Central News
Amazon has removed the “Important” subject‑line override, and its algorithm now evaluates messages against three keyword categories (e.g., “address...
Seller Central News
In episode #666 a veteran Amazon vendor revealed he moved over $100 million of inventory into the US with zero import duties by sourcing from Vietnam, Mexico...
Helium 10 Blog
Amazon Germany is enforcing mandatory LUCID packaging registration for all sellers, suspending listings for non-compliance. Sellers must register, contract...
Advertising API Release Notes
Amazon will begin rejecting inbound FBA shipments as early as May 2025 if HS codes, safety certificates or country‑of‑origin data are missing, exemplified by a...
Helium 10 Blog