Overview

Amazon is enforcing General Product Safety Regulation (GPSR) compliance for sellers listing non-food products in European Union stores. Sellers who fail to provide the required safety and compliance information risk having their new listings deactivated within 24 hours. This regulation applies broadly across product categories and requires specific manufacturer and responsible person details to be included with every listing.

What Is GPSR and Why Does It Matter?

The General Product Safety Regulation is a European Union framework designed to ensure that all consumer products sold within EU member states meet established safety standards. For Amazon sellers, this means that compliance is no longer optional for anyone selling in EU marketplaces including Amazon.de, Amazon.fr, Amazon.it, Amazon.es, and Amazon.nl. The regulation places the burden of proof on sellers to demonstrate that their products are safe and that clear lines of accountability exist through documented manufacturer and responsible person information.

The core goal of GPSR is straightforward: customers in the EU should be able to trust that any product they purchase has been vetted for safety and that there is a clear point of contact if issues arise. Amazon is acting as the enforcement mechanism by requiring this data at the listing level and automatically deactivating non-compliant listings.

Key Points

• Manufacturer details — Every listing must include the name and contact information of the product manufacturer, providing a traceable chain of accountability for the product's safety.
• Responsible person contact information — Sellers must designate and provide contact details for a responsible person based in the EU who can be contacted regarding product safety matters.
• Email or electronic address attribute — A valid email address or URL must be submitted for the responsible person, enabling customers and authorities to reach the appropriate contact.
• Warning and safety information — Products must include relevant safety documentation, images, or warning labels as applicable to the product category.
• Brand compliance submission — If you sell branded products, your brand's GPSR compliance information must be submitted through Amazon's compliance portal before listings can go live.