Industry News·notable
#741 – Building Amazon Brands And Buying More Of Them
A former law student turned Amazon seller grew a painter’s‑tape SKU to $500‑900k in its first year, then bought a masking‑tape brand ($250k trailing sales)...
Helium 10 Blog
668 articles
Industry News·notable
In-House vs Agency vs Amazon Advertising Software
By 2026 Amazon sellers must choose between in‑house, agency or advertising SaaS based on time, SKU count and spend. An agency may be cheaper than two analysts...
Helium 10 Blog
Industry News·notable
ROAS Benchmarks for Amazon PPC, TikTok Shop Ads, and Walmart Connect: What to Target in 2026
In 2026 sellers should first compute a break‑even ROAS (e.g., $40 product with $20 cost = 2:1) then apply channel multipliers—Amazon PPC 1.2, TikTok Shop 1.1,...
Helium 10 Blog