Overview

A former college student turned a dorm‑room experiment with cognitive‑enhancing compounds into NeuroGum, a chewable supplement that now exceeds $100 million in annual sales. The brand’s rapid climb on Amazon, TikTok Shop, and physical retailers such as CVS demonstrates how a niche health product can dominate both online marketplaces and brick‑and‑mortar shelves. Sellers should study NeuroGum’s tactics because they reveal a repeatable pathway from laboratory testing to multi‑channel dominance.

Key Points

• College experiment to commercial launch — The founder began mixing nootropic ingredients in a dormitory lab, then packaged the blend as a ready‑to‑chew gum for peer testing.
• Nine‑figure revenue milestone — Within a few years of scaling, NeuroGum surpassed the $100 million annual sales mark, placing it among the top‑earning supplement brands on Amazon.
• Dominance on Amazon and TikTok Shop — The product consistently ranks in the upper tier of energy‑boosting categories on Amazon and holds bestseller status on TikTok’s integrated shopping platform.
• Outselling 5‑Hour Energy at CVS — Shelf‑level data shows NeuroGum’s unit velocity outpaced the long‑standing 5‑Hour Energy drink in the same retail environment.
• Data‑centric marketing approach — Real‑time performance metrics from Amazon Advertising and TikTok analytics drive continuous adjustments to ad spend and creative assets.

How NeuroGum Scaled

1. Product validation through direct feedback — The founder distributed sample packs to a group of classmates, collected survey responses on focus, alertness, and flavor preference, and used the aggregated scores to fine‑tune both the dosage of active ingredients and the taste profile before any public release.
2. Amazon FBA launch with optimized listings — A keyword‑rich title (“NeuroGum – Sugar‑Free Fast‑Acting Energy Chews”) paired with bullet points that highlighted “no‑sugar, rapid‑release energy” and high‑resolution lifestyle images were uploaded. Early sales spikes triggered Amazon’s algorithm, earning the product the “Amazon’s Choice” badge for related search terms and boosting visibility.