Overview

Robert kept his full‑time corporate job while quietly building Kaffe Products on Amazon. Within a few years he grew the venture into an eight‑figure brand and later added Walmart Marketplace, showing that disciplined time management and data‑driven decisions can turn a side hustle into a major revenue stream.

Key Points

• Evening‑and‑weekend work cadence — Robert reserved weekday evenings for market research and weekends for supplier negotiations, allowing him to preserve his salaried income while testing Amazon listings.
• Data‑first product discovery — He relied on keyword‑volume and sales‑trend tools to isolate a coffee‑accessory niche that displayed steady demand but limited competition, reducing the risk of a crowded launch.
• Weekly listing refinement — Each new product started with a minimal description; Robert then updated images, bullet points, and backend keywords every week based on conversion rates and buyer questions.
• Predictive inventory scheduling — By projecting weekly sales velocity from early Amazon performance, he timed shipments to Amazon fulfillment centers just in time, avoiding costly stockouts and excess storage fees.
• Cross‑channel marketplace entry — After establishing a reliable Amazon sales engine, he leveraged brand‑registry approval and strong performance metrics to qualify for Walmart Marketplace, replicating the optimized listing for a new audience.
• Brand‑centric customer experience — Consistent packaging, a dedicated support email, and a simple loyalty program turned first‑time purchasers into repeat buyers across both Amazon and Walmart.

How Robert Scaled Kaffe Products

1. Market Discovery — He entered the coffee‑accessories segment by analyzing search volume for terms such as “coffee stirrer” and “portable grinder.” The data revealed a gap for premium, reusable tools that competitors had not fully addressed.
2. Prototype Testing — Robert ordered a small batch from a local manufacturer, created a minimal viable Amazon listing, and monitored sales for a two‑week window. The test confirmed demand without committing large capital.