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On July 7 2022 Helium 10’s Buzz episode introduced a four‑element PPC naming schema (event, channel, creator ID, SKU) and tiered product‑targeting bids (1.2×...
Helium 10 Blog
Amazon DSP, launched in 2012, enables sellers to programmatically buy display, video and audio ads on Amazon.com, Fire TV, Kindle and third‑party sites using...
Helium 10 Blog
Export the 30‑day Search Term report and add exact‑match keywords with ≥3 clicks and >5 % conversion, then rotate two headline images and copy every 7‑10 days...
Helium 10 Blog
The article warns that over‑reliance on broad‑match can consume up to 40% of an Amazon PPC budget, missing negative keywords wastes about $1.2 M each month,...
Helium 10 Blog
On June 8 2022 Helium 10 announced that Amazon’s Sponsored Display now includes a Matched Target Reporting layer. The daily‑refreshed report breaks down...
Helium 10 Blog
Liran Hirschkorn advises sellers to audit the last 30‑day campaign data, pausing any keyword with ACOS > 30% and CTR < 0.5%, then split budgets 40% brand‑wide,...
Helium 10 Blog
The guide shows how a seller can segment keywords into high, medium and low relevance groups with baseline CPCs of $0.85, $0.55 and $0.30, then use a 48‑hour...
Helium 10 Blog
In early 2024 Mina Elias detailed a three‑level keyword hierarchy (core, secondary, long‑tail) and a bid‑to‑ACOS cap (e.g., 20% of a 15% ACOS) on the Helium 10...
Helium 10 Blog
A mid‑size Amazon seller cut weekly PPC management from 10‑12 hours to under 3 hours by training a VA using a detailed SOP and Helium 10’s advertising...
Helium 10 Blog
Amazon attribution windows define how long a click or view can be linked to a purchase. Sponsored Products have a 7‑day click window, Sponsored Brands a 14‑day...
Helium 10 Blog
In early 2024, Helium 10’s Bradley interviewed Melissa Burdick about Amazon’s first Sponsored Video ad. Video ads achieved a 13% view‑through rate and 5.2%...
Helium 10 Blog
Marc Staller’s podcast reveals that using influencers with ≥2% engagement and a 500‑click, 72‑hour target can lift listing visits 120% and sales 30% in the...
Helium 10 Blog
Vincenzo propone una rutina de 30 minutos para optimizar campañas Amazon Ads: filtrar palabras clave con ACOS <20%, pasar de coincidencia amplia a...
Helium 10 Blog
Amazon Advertising (formerly AMS) lets sellers run Sponsored Products, Sponsored Brands and Sponsored Display ads on a PPC basis. A $20‑per‑day test budget can...
Helium 10 Blog
Sponsored Brand ads, introduced in 2017, let brand‑registered sellers showcase a logo, headline and up to three ASINs; the CPC floor is $0.02 with typical bids...
Helium 10 Blog
Episode 307 (recorded early 2024) highlights Amazon’s new Audience Insights dashboard that shows age, gender and intent for each ASIN, and the addition of...
Helium 10 Blog
During the 2021 Black Friday/Cyber Monday weekend the doll category saw ad impressions surge, CTR climb from 0.5% to 0.8%, CPC rise ~20% to $0.55, and daily...
Helium 10 Blog
The guide outlines eight Sponsored Products campaign types—Auto, Exact, Phrase, Broad, Product Targeting, Category Targeting, Competitor Targeting, and...
Helium 10 Blog
During the 2021 holiday rush, a brand added a 15‑second Sponsored Brands video ad, lifting total sales about 25% and raising conversion from 3.2% to 4.1% while...
Helium 10 Blog
Helium 10’s webinar advises sellers to audit the last 30 days of Sponsored Products data, pause keywords below 0.5 % CTR, raise top‑performing bids by 10‑15%,...
Helium 10 Blog