Overview

A mid‑size Amazon seller discovered that handling every PPC adjustment personally became unsustainable as sales grew. By training a virtual assistant (VA) to run daily ad tasks, the seller cut management time dramatically while keeping ad performance steady. The shift freed the owner to focus on strategic activities such as product expansion and brand development.

Key Points

• Time saved — Weekly PPC upkeep dropped from roughly 10‑12 hours to fewer than 3 hours after the VA took over routine actions.
• Cost efficiency — Paying a VA a fraction of a full‑time employee’s salary reduced labor expenses without sacrificing campaign quality.
• Performance stability — The account’s ACOS remained within the pre‑delegation range, proving that a well‑trained VA can preserve key metrics.
• Scalable workflow — A documented SOP enabled the VA to launch additional campaigns without extra managerial overhead.
• Skill development — Continuous coaching turned a general‑purpose VA into a PPC‑savvy team member, expanding the seller’s overall capability.

How Leveraging a VA for Amazon PPC Works

1. Define the SOP — The seller drafts a step‑by‑step checklist that covers daily budget verification, keyword bid tweaks, and weekly reporting. For instance, the SOP tells the VA to pause any keyword whose ACOS exceeds 30 % for three straight days.
2. Train the VA — Through screen‑share sessions, the seller walks the VA through Helium 10’s advertising dashboard, explaining how to read search‑term reports and adjust bids. The VA first practices on a sandbox campaign before touching live spend.
3. Assign daily tasks — Each morning the VA logs into the Amazon Advertising console, confirms that daily budgets align with the planned spend, and applies bid changes according to the SOP. When a new high‑performing keyword appears, the VA adds it with a preset default bid.
4. Generate weekly reports — Every Friday the VA pulls impressions, clicks, spend, sales, and ACOS, then compiles the data into a shared Google Sheet. The seller reviews the sheet, adds commentary, and decides whether strategic adjustments are needed.