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Amazon Marketing Cloud (AMC), launched in 2021 and expanded in 2023, lets sellers run SQL‑style queries across Sponsored Brands, Sponsored Products and DSP...
Helium 10 Blog
In episode #149 of the Helium 10 podcast (Mar 2024) a disciplined PPC framework is presented: split campaigns into “awareness” (70% of daily budget at launch,...
Helium 10 Blog
In early 2024 Helium 10 released episode #597 of its TACoS Tuesday series, outlining a 48‑hour bid‑review cycle, top‑of‑search budget focus (≈60% of daily...
Helium 10 Blog
TikTok ads—In‑Feed, TopView, Spark—can drive Amazon traffic with as little as $20 daily spend. A TopView test yielded a 1.8% higher view‑through rate, while...
Helium 10 Blog
The Helium 10 podcast outlines a delegation checklist for Amazon sellers outsourcing PPC, recommending a hard daily budget cap of $150, ACoS targets under 25 %...
Helium 10 Blog
In Helium 10 episode #142 (2024), Santhos Thiru outlines Amazon PPC hacks: split exact, phrase and broad keywords into three campaigns, add negative keywords...
Helium 10 Blog
Launch new listings with an Auto Sponsored Products campaign for 48‑72 hours to harvest 15‑20 high‑click search terms, then create Manual exact‑match groups...
Helium 10 Blog
Tobias Zuber’s Helium 10 podcast outlines a match‑type segmentation (Exact, Phrase, Broad) and a 48‑hour bid cadence that kept a cosmetics brand’s ACoS under...
Helium 10 Blog
The Prime Day 2024 Amazon PPC Masterclass advises sellers to raise the daily budget of a dedicated “Prime Day Prep” campaign by ~30% two weeks before...
Helium 10 Blog
Helium 10 podcast episode #571 (recorded early 2024) details three Amazon PPC levers: keyword isolation into exact‑match ad groups, Sponsored Display...
Helium 10 Blog
Sponsored Products consume over 80% of Amazon ad spend. A seller who added automatic Sponsored Products, manual exact‑match keywords and a Sponsored Brand saw...
Helium 10 Blog
Helium 10’s recent TACoS Tuesday webcast showed that a 15% top‑of‑search bid increase and a weekday 6 p.m.–10 p.m. dayparting cut a Bluetooth‑earbud campaign’s...
Helium 10 Blog
Helium 10 predicts Amazon Prime Day 2024 will fall in mid‑July (a two‑day window, e.g., around July 15‑16). Amazon has added a custom headline field and a...
Helium 10 Blog
In early 2024 Helium 10 announced three Amazon ad tactics: dayparting (hour‑based bid schedules), voice‑search PPC guidance (add conversational long‑tail...
Helium 10 Blog
Helium 10 reveals that splitting keywords by match type, running weekly bid‑optimization cycles, and refreshing Sponsored Brands creatives every 30‑45 days can...
Helium 10 Blog
TACoS (Total Advertising Cost of Sale) shows ad spend as a percent of total revenue. In April, $4,200 ad spend on $28,000 sales gave a 15% TACoS. Benchmarks:...
Helium 10 Blog
In early 2024 Helium 10’s podcast showed Amazon sellers how AI can uncover high‑intent keywords like “lumbar support chair,” generate multiple headline...
Helium 10 Blog
In 2024 Amazon sellers should split keywords into exact, phrase and broad match tiers, add weekly negative keywords and refresh Sponsored Brands creatives...
Helium 10 Blog
In early 2024 Helium 10 published an 18‑point Amazon PPC checklist. Tactics such as shifting 40 % of daily spend to exact‑match campaigns and raising bids 20 %...
Helium 10 Blog
Helium10’s Magnet and Cerebro identified 30‑40 high‑potential keywords per SKU, then a three‑tier campaign (Auto 20%, Manual Broad 30%, Manual Exact 50%) was...
Helium 10 Blog