Overview

In early 2024 Helium 10 released a podcast that highlighted three new advertising tactics for Amazon sellers: using dayparting to schedule bids by hour, adapting pay‑per‑click (PPC) strategies for voice‑search shoppers, and applying the freshly added automated bid‑adjustment rules inside the Adtomic platform. These methods aim to match ad spend with shifting buyer habits, protect margins, and keep products visible in an increasingly competitive marketplace.

Key Points

• Dayparting now supported — Sellers can assign separate budgets and bid levels for defined time blocks, such as boosting bids during evening peaks when conversion rates climb.
• Voice‑search PPC guidance — Targeting conversational, long‑tail keywords and applying modest bid lifts captures traffic from Alexa‑enabled devices that favor natural‑language queries.
• Adtomic bid‑rule engine introduced — The platform lets advertisers create automated actions that raise, lower, or pause bids when metrics like ACOS, ROAS, or impression share cross preset thresholds.
• Instant rule execution — Adjustments triggered by the new rules are applied within minutes, preventing prolonged spend on under‑performing placements.
• Cross‑campaign rule replication — Users can copy a rule set across multiple campaigns, ensuring consistent optimization without repetitive manual setup.

How the New Adtomic Bid Optimization Rules Work

1. Define Trigger Conditions — In the Adtomic interface, click “Create Rule” and select a performance metric (e.g., ACOS > 30%). A kitchen‑gadget seller might set a trigger to lower bids whenever the ACOS for the keyword “hand‑held mixer” exceeds 30%.
2. Select Adjustment Action — After the trigger, choose the desired bid change: decrease by a percentage, increase, or pause the keyword. Continuing the example, the rule could automatically cut the bid by 15% to bring the ACOS back into the target range.
3. Determine Scope of Application — Decide whether the rule applies to a single keyword, an ad group, or an entire campaign. A brand launching a new line of outdoor lights could apply a “Raise bid by 20% when ROAS > 5” rule to the whole campaign to capitalize on high‑return traffic.