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Amazon's AI Video Generator for Sponsored Brands is now live in nine additional marketplaces (Canada, Mexico, UK, Germany, France, Italy, Spain, Japan,...
Advertising API Release Notes
At the Unboxed 2025 event Amazon unveiled Creative Agent, an AI‑driven tool in the Ads console that lets sellers produce streaming‑TV, display, video and audio...
Advertising API Release Notes
Amazon Advertising has launched an open‑beta Unified Reporting Dashboard that aggregates Sponsored Products, Sponsored Brands, Sponsored Display and Amazon...
Advertising API Release Notes
Amazon unveiled a unified, AI‑enhanced Campaign Manager that merges Sponsored Products, Brands, Display and DSP into one dashboard, rolling out across 30+...
Advertising API Release Notes
In 2024 Amazon launched an open‑beta AI Video Generator for Streaming TV ads, letting any US advertiser turn a single ASIN or image into up to six 15‑second,...
Advertising API Release Notes
Amazon Advertising launched Q2 2024 upgrades to Performance+ and Brand+ that add AI‑driven audience scoring, a new "Consideration" mid‑funnel tactic, and...
Advertising API Release Notes
Amazon’s Ads Console adds a Discount Simulator that projects visibility and conversion for any discount tier. CPC is about 25% higher YoY (e.g., $0.80 → $1.00)...
Advertising API Release Notes
In 2026 Amazon shifts PPC from keyword matching to persona‑based campaigns, using backend attributes, the new 12‑month LTV metric, and AI tools like Audience...
Advertising API Release Notes
Amazon's 2025 advertising budget rules now allow the platform to exceed daily budgets by 25% and automatically redistribute funds between campaigns based on...
Seller Central News
A comprehensive guide to Amazon Sponsored Brands covering eligibility requirements, three ad formats (Product Collection, Store Spotlight, and Video),...
Seller Central News
In early 2024 Amazon Marketing Cloud launched “Custom Models for Audiences,” letting advertisers upload proprietary ML models that blend first‑party CRM or...
Advertising API Release Notes
Amazon DSP launched Location‑Based Interactive Video Ads this month, letting U.S. advertisers upload one master video and automatically overlay zip‑code or...
Advertising API Release Notes
A comprehensive guide to Amazon's coupon program covering eligibility requirements, budget calculations, stacking rules, and strategies for combining coupons...
Seller University
A live weekend experiment used a $400 Sponsored Products burst over 48 hours, doubling sales from $5,000 to $10,000 (25‑to‑1 ROAS) and adding 500‑1,000 new...
Helium 10 Blog
Amazon Marketing Cloud (AMC) debuted in early 2023 and opened to all advertisers by mid‑2024, offering a SQL‑style query engine and a 90‑day data set of...
Helium 10 Blog
In early 2024 Amazon upgraded Amazon Marketing Cloud with a five‑layer audience builder, AI‑generated buyer personas (up to ten per category) and cross‑channel...
Helium 10 Blog
In early 2025 Natalie launched a bamboo utensil set on Amazon and TikTok Shop, using Helium 10’s Black Box (price < $30, >500 monthly sales) to validate the...
Helium 10 Blog
In 2025 Amazon revamped its ad placement engine, moving ranking from raw bid to a creative quality score that evaluates visual composition, production value...
Advertising API Release Notes
Amazon Brand Stores let brand‑registered sellers create a free, multi‑page storefront (e.g., brandname‑store.amazon.com). Stores with 3+ pages and embedded...
Seller University
Amazon now lets Sponsored Brands ads point to a Brand Store homepage instead of a single ASIN, enabling full‑catalog exposure. Creatives can include...
Seller University