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Amazon’s analysis of global data from Jan – May 2021 shows that Sponsored Brands campaigns that mix video, spotlight and custom‑image creatives achieve a 5.5%...
Seller Central News
Amazon’s Campaign Manager now includes “budget rules,” letting sellers set schedule‑based or performance‑based rules that automatically raise daily budgets up...
Seller Central News
In early 2024 a wave of Amazon sellers launched PPC ads without a coherent plan, pushing ACOS above 50 % for many brands. Structured campaigns cut ACOS from...
Helium 10 Blog
In Helium 10 podcast episode 442, Vince Montero outlines the Amazon PPC Academy’s three‑module curriculum and the “Bid‑to‑ACOS” framework, which can trim...
Helium 10 Blog
Amazon released two 30‑second tutorial videos showing how to (1) link Sponsored Brands headlines to a Store page and (2) replace the default white‑background...
Seller Central News
Amazon has released guidance on two quick Sponsored Brands optimizations: linking ads to your Amazon Store for fuller brand discovery, and adding custom...
Seller Central News
In March 2024 Helium 10’s TACoS Tuesday #433 showed how the Amazon Advertising Search Query Performance Report can cut irrelevant spend by up to 20% and boost...
Helium 10 Blog
On Feb 1 2024 Helium 10 released a guide outlining eight common Amazon‑PPC mistakes that waste roughly 33 % of ad spend for mid‑size sellers. Errors include...
Helium 10 Blog
In early 2024 Helium 10 released episode 2 of its Real Amazon Sellers podcast, revealing that moving from broad‑match to phrase‑match cut ACOS from the...
Helium 10 Blog
Amazon refreshed its keyword match‑type guidance for Sponsored Products and Sponsored Brands, detailing how broad, phrase and exact matches expand or restrict...
Seller Central News
The guide introduces an eight‑day order‑based PPC method that caps spend by projecting 12‑15 orders in that window, using Helium 10’s spreadsheet estimator....
Helium 10 Blog
In early 2024 the Serious Sellers Podcast episode #424 with Destaney Wishon detailed a three‑level Sponsored Products hierarchy and hybrid keyword mix, noting...
Helium 10 Blog
In 2023 Amazon added a “Logo‑above headline” Sponsored Brands template, introduced an Auto‑Adjust Bids option, expanded the top‑page carousel to eight slots,...
Helium 10 Blog
The guide shows how to run a reverse‑ASIN lookup in Helium 10 Cerebro to pull every Sponsored Products keyword a rival ranks for, then filter for top‑3 ad...
Helium 10 Blog
On Feb 1 2023 Helium 10’s Buzz highlighted three Amazon‑Walmart updates: Walmart’s new seller cash‑back program that rewards $300 for listing at least 35 SKUs...
Helium 10 Blog
Amazon has launched Sponsored Ads on its Belgian marketplace (Amazon.be) using the same self‑service console as Germany, France and the Netherlands. Sellers...
Seller Central News
In early 2024 Helium 10’s podcast #59 detailed a three‑campaign PPC launch (Auto $15/day, Manual Broad $10/day, Manual Exact $5/day) with an ACOS target ≤15%...
Helium 10 Blog
In early March 2024 Helium 10’s “TACoS Tuesday” webcast with Dr. Travis Zigler introduced a tiered keyword hierarchy, weekly bid‑adjustment cadence, and...
Helium 10 Blog
Amazon Advertising is offering a free four‑session webinar series (each 60 minutes) that teaches sellers how to reallocate budgets, add exact‑match and...
Seller Central News
In early 2023 Amazon revamped its PPC console with five major upgrades: Sponsored Brands Video ad format, AI‑driven keyword and audience suggestions, a...
Helium 10 Blog