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Amazon is hosting a two‑day virtual Ads Summit in early June, offering live workshops on keyword bidding, Amazon Stores, Sponsored Brands video and Posts....
Seller Central News
Amazon Advertising will host a free virtual summit in early March, offering 60‑minute workshops (e.g., Bid Multiplier Optimization) and a preview of the...
Seller Central News
Amazon will run a free two‑day virtual Ads Summit in early June, featuring live workshops on Dynamic Bidding, Keyword Expansion, and Sponsored Brands...
Seller Central News
In early 2024 Helium 10 announced three Amazon ad tactics: dayparting (hour‑based bid schedules), voice‑search PPC guidance (add conversational long‑tail...
Helium 10 Blog
Helium 10 reveals that splitting keywords by match type, running weekly bid‑optimization cycles, and refreshing Sponsored Brands creatives every 30‑45 days can...
Helium 10 Blog
TACoS (Total Advertising Cost of Sale) shows ad spend as a percent of total revenue. In April, $4,200 ad spend on $28,000 sales gave a 15% TACoS. Benchmarks:...
Helium 10 Blog
In early 2024 Helium 10’s podcast showed Amazon sellers how AI can uncover high‑intent keywords like “lumbar support chair,” generate multiple headline...
Helium 10 Blog
In 2024 Amazon sellers should split keywords into exact, phrase and broad match tiers, add weekly negative keywords and refresh Sponsored Brands creatives...
Helium 10 Blog
In early 2024 Helium 10 published an 18‑point Amazon PPC checklist. Tactics such as shifting 40 % of daily spend to exact‑match campaigns and raising bids 20 %...
Helium 10 Blog
Helium10’s Magnet and Cerebro identified 30‑40 high‑potential keywords per SKU, then a three‑tier campaign (Auto 20%, Manual Broad 30%, Manual Exact 50%) was...
Helium 10 Blog
In Helium 10 episode #534, a former LEGO ad lead eliminated 33% of low‑performing keywords in the first 30 days, cut stock‑outs by roughly 20% with...
Helium 10 Blog
In 2024 Amazon introduces Sponsored TV video ads on Freevee, AI‑driven Bid+ optimizers and interest‑based audience segments. Sellers are shifting 15‑20% of...
Helium 10 Blog
In early 2024 the Helium 10 podcast detailed a PPC workflow that starts with a $30‑per‑day automatic campaign for 14 days to harvest search‑term data, then...
Helium 10 Blog
Bradley uses Helium 10 Adtomic to review 200 Amazon PPC campaigns in a single ten‑minute Thursday slot. Bulk‑edit, multi‑select and the “Pause High‑ACOS...
Helium 10 Blog
Amazon adds Video‑enabled Sponsored Brands (15‑30 sec video), a Carousel format for up to five SKUs, and Interest‑based DSP segments like “Outdoor...
Helium 10 Blog
Amazon Unboxed 2023 adds a Smart Optimizer, a 15‑second auto‑play video slot on product pages, and a central Creative Library. The new unified dashboard...
Helium 10 Blog
Helium 10’s holiday PPC playbook advises sellers to shift at least 30% of their monthly ad spend into a dedicated holiday pool by the first week of November,...
Helium 10 Blog
Amazon has released new training courses to help sellers optimize product detail pages and sponsored ad campaigns ahead of the holiday season, covering ASIN...
Seller Central News
In Helium 10’s podcast, Wolfgang Niedecken outlined PPC tactics such as match‑type segmentation (45% Broad, 35% Phrase, 20% Exact) and placement‑based bid...
Helium 10 Blog
In a TACoS Tuesday session recorded early 2024, Helium 10’s Liran Hirschkorn outlined a six‑step PPC framework that consolidates campaigns, mines search‑term...
Helium 10 Blog