Overview

Bradley has built a repeatable process that lets him scan and fine‑tune a portfolio of 200 Amazon PPC campaigns in a ten‑minute window each Thursday, using Helium 10’s Adtomic suite. The ultra‑quick cadence eliminates the hours of manual clicking that traditionally accompany large‑scale ad management. Sellers with extensive campaign counts can adopt the same rhythm to keep performance metrics from slipping between reviews.

Key Points

• 200 campaigns, ten‑minute weekly slot — Bradley dedicates a single ten‑minute block every Thursday to assess the health of two hundred active campaigns, turning a task that once took hours into a rapid pulse check.
• Bulk‑edit tools replace repetitive clicks — Adtomic’s multi‑select feature and batch‑action menus let him modify bids, adjust daily budgets, or pause keywords across dozens of campaigns with a single command, saving minutes per edit.
• Automation rules handle low‑performers automatically — Pre‑set rule “Pause High‑ACOS Keywords” automatically deactivates any keyword that exceeds the target ACOS for three consecutive days, removing the need for manual scrutiny of each under‑performing term.
• Unified dashboard aggregates core metrics — A single screen lists spend, sales, ACOS, and impressions for every campaign, enabling Bradley to spot outliers—such as a campaign spending $1,200 versus another at $300—in seconds.
• Weekly cadence prevents performance drift — By committing to a brief, recurring review, Bradley avoids the gradual decline that typically occurs when campaigns sit untouched for weeks, keeping cost‑per‑click and conversion rates stable.
• Time reclaimed fuels growth activities — The minutes saved from bulk edits and automated pauses are redirected toward product research, inventory forecasting, or testing new ad creatives, directly contributing to higher overall ROI.

How Adtomic Enables a Ten‑Minute Review

1. Generate a weekly performance snapshot — Bradley opens Adtomic, selects the “Weekly Summary” report, and instantly receives a table that shows spend, sales, and ACOS for each of the 200 campaigns; for instance, Campaign A appears with $1,200 spend while Campaign B shows $300, highlighting budget concentration at a glance.