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Amazon attribution windows define how long a click or view can be linked to a purchase. Sponsored Products have a 7‑day click window, Sponsored Brands a 14‑day...
Helium 10 Blog
In early 2024 Amazon added Sponsored Products, Sponsored Brands and Sponsored Display to its Turkish marketplace (Amazon.com.tr). The self‑service PPC tool is...
Seller Central News
In early 2024, Helium 10’s Bradley interviewed Melissa Burdick about Amazon’s first Sponsored Video ad. Video ads achieved a 13% view‑through rate and 5.2%...
Helium 10 Blog
Marc Staller’s podcast reveals that using influencers with ≥2% engagement and a 500‑click, 72‑hour target can lift listing visits 120% and sales 30% in the...
Helium 10 Blog
Vincenzo propone una rutina de 30 minutos para optimizar campañas Amazon Ads: filtrar palabras clave con ACOS <20%, pasar de coincidencia amplia a...
Helium 10 Blog
Amazon Advertising (formerly AMS) lets sellers run Sponsored Products, Sponsored Brands and Sponsored Display ads on a PPC basis. A $20‑per‑day test budget can...
Helium 10 Blog
Sponsored Brand ads, introduced in 2017, let brand‑registered sellers showcase a logo, headline and up to three ASINs; the CPC floor is $0.02 with typical bids...
Helium 10 Blog
Amazon has launched advertising capabilities on Amazon.pl, allowing sellers to run sponsored campaigns targeting Polish consumers with a pay-per-click model...
Seller Central News
Episode 307 (recorded early 2024) highlights Amazon’s new Audience Insights dashboard that shows age, gender and intent for each ASIN, and the addition of...
Helium 10 Blog
During the 2021 Black Friday/Cyber Monday weekend the doll category saw ad impressions surge, CTR climb from 0.5% to 0.8%, CPC rise ~20% to $0.55, and daily...
Helium 10 Blog
The guide outlines eight Sponsored Products campaign types—Auto, Exact, Phrase, Broad, Product Targeting, Category Targeting, Competitor Targeting, and...
Helium 10 Blog
During the 2021 holiday rush, a brand added a 15‑second Sponsored Brands video ad, lifting total sales about 25% and raising conversion from 3.2% to 4.1% while...
Helium 10 Blog
Helium 10’s webinar advises sellers to audit the last 30 days of Sponsored Products data, pause keywords below 0.5 % CTR, raise top‑performing bids by 10‑15%,...
Helium 10 Blog
Helium 10’s PPC Talk #289 (2024‑03) details Amazon Advertising’s new UI that groups campaigns by goal (Sponsored Products, Brands, Display) and introduces...
Helium 10 Blog
Amazon Posts, launched in 2020 and now live in the US, UK, Germany, Italy, Spain, France and Japan, lets brand‑registered sellers publish up to 30 lifestyle...
Helium 10 Blog
Amazon’s Sponsored Products bulk file lets sellers export all campaigns to a single CSV (e.g., 350 active campaigns ≈12,000 rows), edit bids or pause keywords,...
Helium 10 Blog
Amazon DSP lets sellers place display and video ads on Amazon‑owned sites and third‑party publishers via programmatic CPM auctions. A typical entry requires a...
Helium 10 Blog
Tamara Tee advises new sellers to start with a single auto campaign (e.g., $12 daily budget) and monitor ACoS daily, aiming for <30% when profit margin is 35%....
Helium 10 Blog
Launch day: start an automatic PPC campaign with a $10‑$15 daily budget and review the search‑term report after 48 hours. Build manual exact‑match campaigns...
Helium 10 Blog
In early 2024 Brandon Young shared on the Serious Sellers Podcast (episode 248) how to use Helium 10’s Cerebro and Black Box for rapid keyword validation and...
Helium 10 Blog