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Amazon advertising CPCs have risen by double digits in 2025, with Sponsored Products averaging $0.80–$1.40, Sponsored Brands at $1.00–$1.80, and Sponsored...
Advertising API Release Notes
Amazon is unifying its EPR pay-on-behalf policies across the UK, Spain, and France into a single framework effective August 27, 2025, introducing fee reserves,...
Advertising API Release Notes
Amazon’s new Cosmo AI search engine, launched in 2024, shifts ranking from keyword density to buyer‑intent detection, using a knowledge‑graph of over...
Advertising API Release Notes
Amazon's Counterfeit Crimes Unit (CCU) reports 200+ civil actions, $180 million in penalties and 65+ prison sentences in its five‑year progress report. AI now...
Advertising API Release Notes
Amazon's average CPC has risen to $1.12 in 2025, up 15.5% year-over-year and 58% over five years. The data highlights intensifying marketplace competition and...
Advertising API Release Notes
Amazon is piloting a limited U.S. rollout of Sponsored Ads inside the Rufus AI shopping assistant, where ad placement is driven by listing content quality...
Advertising API Release Notes
Amazon's AI search tools Rufus and COSMO are replacing keyword matching with conversational, intent-driven product discovery. Sellers need to rewrite listings...
Advertising API Release Notes
Amazon has raised Prime Video ad load by 70‑100%, moving from 2‑3.5 min to 4‑6 min per hour by mid‑2025, expanding the ad‑supported audience to 315 M global...
Advertising API Release Notes
Industry experts recommend Amazon sellers prepare 2-3x normal PPC budgets for Prime Day 2025, with CPCs expected to rise 10-15%. A three-phase strategy...
Advertising API Release Notes
Amazon Marketing Cloud adds a paid “Amazon Retail Purchases” data set that expands purchase history from 13 months to five years, available via the AMC UI and...
Advertising API Release Notes
In 2025 Amazon added 15 new‑product and 12 used‑product gated categories, including a new CBD gate and a health‑tech restriction for wearables that track heart...
Advertising API Release Notes
Amazon's Rufus AI is shifting product discovery from keyword search to conversational queries, requiring sellers to rethink listing optimization with...
Advertising API Release Notes
Amazon Advertising launched New-to-Brand shoppers audience for Sponsored Products bid boosting, allowing sellers to increase bids specifically for first-time...
Advertising API Release Notes
Amazon Transparency has verified over 2.5 billion product units and now includes roughly 88 000 brands. A 2024 Automation API lets brands push serialization...
Advertising API Release Notes
In 2024 Amazon invested over $1 billion in brand‑protection, boosting automated blocks to 99% of suspect listings and seizing 15 million counterfeit units. The...
Advertising API Release Notes
In 2024 Amazon’s automated filters blocked about 99 % of suspected IP infringements. Brand Registry’s Report a Violation tool lets members submit up to 50...
Advertising API Release Notes
Amazon's Invoice Defect Rate metric requires B2B sellers to deliver compliant invoices within one business day of shipment. Exceeding the 5% threshold can...
Advertising API Release Notes
Amazon DSP now offers two AI‑driven tools: Performance+ (GA) and Brand+ (open beta). Both collapse the traditional 70‑step setup into four clicks, letting...
Advertising API Release Notes
Amazon's AI assistant Rufus is shifting product discovery from keyword search to conversational queries, requiring sellers to rethink listing optimization,...
Advertising API Release Notes
Comprehensive guide to Amazon's 2025 account suspension and reinstatement process, covering the three types of suspensions, how to write an effective Plan of...
Advertising API Release Notes