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Amazon has launched Ads Agent, an AI‑powered campaign manager now in beta for a limited group of DSP advertisers and Amazon Marketing Cloud members. The tool...
SellerApp Blog
In 2026 UK sellers who shift from pure spend to disciplined PPC stewardship can cut ACOS from over 30% to 18% and lift ROAS by 25% within two months. Agencies...
SellerApp Blog
Amazon service agencies are using SOPs, API‑driven inventory sync and rule‑based PPC automation to scale from 10 to 100 clients without hiring. Automation cuts...
SellerApp Blog
Amazon Lens Live, introduced in early 2024, enables shoppers to point their phone camera at any product and be taken directly to the matching Amazon listing....
SellerApp Blog
Amazon Prime Day 2026 is set for June 23‑24, moving the event eight weeks earlier than the traditional July slot. Sellers must have Prime‑eligible inventory in...
SellerApp Blog
Amazon’s dynamic pricing engine can adjust a SKU 3‑5 times per day, using a “price‑to‑win” calculation that respects seller‑defined rules such as a 12 %...
SellerApp Blog
AI‑driven PPC platforms can cut manual bid work from ~4 hours to 30 minutes (Case 1) and lift ad‑attributed sales within a two‑week window (Case 2) when...
SellerApp Blog
Amazon’s Sponsored TV lets U.S. sellers run 15‑second video ads on the homepage and product pages, requiring Brand Registry and an active Storefront. A typical...
SellerApp Blog
Amazon Creative Assets (ACA) centralizes product images, videos and branding files in a searchable library. Early adopters in 2024 report a 30% cut in...
SellerApp Blog
In May 2026 analysts highlighted new quality benchmarks for online gambling sites, including three‑click navigation, inventories of 2,000+ games, AES‑256...
SellerApp Blog
Early 2020 COVID‑19 (SARS‑CoV‑2) led Amazon to add temperature checks, universal masks and HEPA filtration. 81% of cases are mild, incubation 1‑14 days, and...
SellerApp Blog
On May 13 2026 SellerApp introduced TC‑Check, a pre‑listing verification tool that scans external URLs such as https://test.com for SSL validity, redirect...
SellerApp Blog
Amazon hosts ultra‑luxury listings such as a $1.6 million baseball and a $32 million artwork. Items with fewer than ten known copies (e.g., a 1905...
SellerApp Blog
Amazon SEM prioritises conversion‑first visibility: ads that achieve >5% conversion within the first 24‑48 hours receive premium placement. The platform tracks...
SellerApp Blog
Amazon’s GTIN exemption lets sellers list products without a UPC/EAN, avoiding the $250 GS1 fee and $50 renewal. Eligibility requires brand registration and...
SellerApp Blog
In 2026 Amazon still logs URLs differently: the short /dp/ASIN format is preferred, while /gp/product/ASIN is legacy and recorded separately. Referral...
SellerApp Blog
Amazon introduced Rufus, an AI chat assistant that inserts Sponsored Product and Sponsored Brand ads into conversational answers. Ads are priced $0.80‑$1.50...
SellerApp Blog
Single Keyword Campaigns (SKCs) give each exact‑match keyword its own campaign, daily budget (e.g., $30 for “wireless earbuds”) and placement multipliers. The...
SellerApp Blog
Perpetua's Essentials plan starts at $695/month for up to $10K ad spend, while average Sponsored Products CPC sits at $0.85‑$1.10. Alternatives such as...
SellerApp Blog
Amazon’s new AI‑driven Video Generator lets sellers create six or more 15‑21 second video concepts in minutes, enabling rapid A/B testing for Sponsored Brand,...
SellerApp Blog