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A comparative analysis of Amazon FBA and Walmart WFS for 2026 reveals that Amazon FBA supports items up to 150 lbs, while Walmart WFS is capped at 30 lbs. The...
SellerApp Blog
Amazon DSP has expanded to support off-Amazon brands by using first-party shopping data to drive traffic to external websites. In 2025, DSP's share of total...
SellerApp Blog
Amazon DSP audience suppression is an optimization technique that uses real-time transactional data to exclude specific consumer groups, such as recent...
SellerApp Blog
Enterprise brands are shifting Amazon DSP measurement from ACoS to holistic models like multi-touch attribution and New-to-Brand (NTB) metrics. This transition...
SellerApp Blog
This comparison evaluates SellerApp and BidX Ads, focusing on the transition from manual spreadsheet management to automated PPC scaling. It highlights...
SellerApp Blog
This guide outlines the necessity of specialized software for Amazon dropshipping to manage high-volume fulfillment and real-time supplier synchronization. It...
SellerApp Blog
A single Amazon DSP budget can produce wildly different results depending on agency staffing. Agencies that assign 30-40 brands per strategist often...
SellerApp Blog
In 2025, Amazon DSP share rose from 17.7% to 23.4%, a 5.7‑point jump. Agencies now bundle DSP with Sponsored Products, A+ content, and Amazon Attribution,...
SellerApp Blog
Amazon DSP saw a 47.46% CPM jump in 2026. Applying a 3‑impression daily cap cut CPM from $12 to $7 and lifted sales by 12%. Caps can be set per campaign or...
SellerApp Blog
Amazon unveiled Jayhawk AR glasses in September 2025 to compete with Meta's Ray-Ban Stories. Features include Alexa integration, 8-hour battery life, real-time...
SellerApp Blog
The 2026 benchmark report shows Amazon DSP’s Private Marketplace delivers viewability rates above 80% and click‑through rates 15% higher than the open...
SellerApp Blog
In 2026, SellerApp offers an automated bid‑adjustment engine and AI‑generated title suggestions, while SellerSprite delivers real‑time price drop alerts and...
SellerApp Blog
New platforms such as Pacvue, Permutua, SellerApp and Teikametrics now unify Amazon PPC, DSP and AMC data, adding COGS‑based margin calculations and visual AMC...
SellerApp Blog
Amazon DSP layered audiences can raise ad relevance by ~30% and a three‑step creative sequence lifts retargeted conversion rates by about one‑third. Structured...
SellerApp Blog
Amazon sellers with 1,000+ SKUs and $100,000+ monthly ad spend are shifting from simple profit trackers to integrated platforms that combine profitability,...
SellerApp Blog
Canada’s Amazon marketplace now hosts ~80,000 sellers and is projected to exceed CAD 100 billion in sales by end‑2026. CPC for Sponsored Products rose from...
SellerApp Blog
Amazon has launched Ads Agent, an AI‑powered campaign manager now in beta for a limited group of DSP advertisers and Amazon Marketing Cloud members. The tool...
SellerApp Blog
In 2026 UK sellers who shift from pure spend to disciplined PPC stewardship can cut ACOS from over 30% to 18% and lift ROAS by 25% within two months. Agencies...
SellerApp Blog
Amazon service agencies are using SOPs, API‑driven inventory sync and rule‑based PPC automation to scale from 10 to 100 clients without hiring. Automation cuts...
SellerApp Blog
Amazon Lens Live, introduced in early 2024, enables shoppers to point their phone camera at any product and be taken directly to the matching Amazon listing....
SellerApp Blog