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Amazon’s FBA New Selection program now replaces free disposals with a free liquidation service. Sellers can liquidate aged, stranded or returned units at zero...
Seller Central News
Amazon sellers can launch inventory‑free businesses using four models—dropshipping, Merch by Amazon, Kindle Direct Publishing, and digital products—each...
Helium 10 Blog
Amazon now lets brand‑registered sellers turn A+ comparison charts into shoppable modules with an embedded “Add to Cart” button. Real‑time price sync and stock...
Seller Central News
Amazon's new shoppable A+ Content comparison module lets customers add items to their basket directly from the chart, delivering 2x higher basket conversion...
Seller Central News
In early 2023 a health‑supplement seller lost a $250k‑per‑month Amazon revenue stream after a suspension. She migrated 2,000 live viewers from Instagram,...
Helium 10 Blog
In early 2024 Amazon added A/B testing for Brand Story modules in the Manage Your Experiments console. Brand‑registered sellers can split traffic 50/50 for...
Seller Central News
Amazon’s Manage Your Experiments now supports A/B testing for Brand Story blocks in A+ Content. Registered Brand Registry sellers can create two versions,...
Seller Central News
In February 2026 Amazon added A/B testing for Brand Story modules in the Manage Your Experiments console. Sellers can run 50/50 split tests (e.g., 14‑day runs)...
Seller Central News
On Dec 14 2023 Helium 10 announced Amazon’s new Seller Chat live‑chat widget inside Seller Central, offering instant support and automatic transcript...
Helium 10 Blog
Amazon’s marketplace hosts over 9.7 million sellers. New sellers can open an Individual plan at $0.99 per sale or a Professional plan for $39.99 per month,...
Helium 10 Blog
Episode 517 of the Helium 10 podcast showcases Amazon sellers from Germany, Brazil, Mexico and Colombia. Highlights include a German vendor’s Spanish‑language...
Helium 10 Blog
Amazon now adds a French language selector to the video upload flow in Seller Central, making the language tag mandatory for each video on Amazon.ca and...
Seller Central News
In early 2026 Helium 10’s podcast episode #105 introduced a three‑stage positioning model that ties Cerebro, Magnet, Frankenstein, Scribbles, Listing...
Helium 10 Blog
Ramazan shifted his Amazon supply chain from Shenzhen to factories in Poland, Germany and Turkey, cutting freight from $2,500 to $900 per container and lead...
Helium 10 Blog
In early 2024 Amazon rolled out its Seller Central Live Chat to every marketplace, covering over 80% of support categories. The new chat button appears...
Seller Central News
Amazon is expanding Seller Central Live Chat this quarter to include new marketplaces such as Japan and Spain, adding French language support, and enabling...
Seller Central News
In February 2026 Amazon rolled out an expanded Seller Central Live Chat, now available in the majority of global marketplaces and supporting the native...
Seller Central News
In early 2024 the Helium 10 podcast detailed a PPC workflow that starts with a $30‑per‑day automatic campaign for 14 days to harvest search‑term data, then...
Helium 10 Blog
In early 2024 Amazon sellers are increasingly hiring specialist agencies; an SPN‑certified PPC firm helped a kitchen‑ware seller drop ACOS from 35% to 22% in...
Helium 10 Blog
Helium 10’s recent study of top Amazon Influencer storefronts shows that a striking hero video can drive immediate clicks, while lifestyle‑themed bundles...
Helium 10 Blog