Advertising Console·notable
#676 – Prime Day 2025 PPC Bootcamp
Helium 10 streamed the Prime Day 2025 PPC Bootcamp (TACoS Tuesday) teaching sellers to trim keyword lists (e.g., 1,200 → 250 terms), allocate ~70 % of daily...
Helium 10 Blog
5213 articles
Industry News·notable
Amazon's Returns Crisis Is Pushing Sellers to the Breaking Point
Fraudulent Amazon returns have nearly tripled since 2018, costing retailers $890 billion annually. Sellers face shrinking margins, reputation damage from...
Seller Central News
Advertising Console·notable
Amazon Advertising Costs Surge to $1.12 CPC in 2025: Key Data and Strategies for Sellers
Amazon's average CPC has risen to $1.12 in 2025, up 15.5% year-over-year and 58% over five years. The data highlights intensifying marketplace competition and...
Advertising API Release Notes