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On Jan 15 2026 Amazon ended its FBA fee freeze, raising small‑standard‑size fulfillment fees by $0.25 per unit and adding a 15‑month storage surcharge of $0.35...
Industry News
Amazon’s third‑party marketplace shrank 25% from ~2.4 M sellers in 2022 to 1.8 M in 2026. At the same time $1 M+ sellers rose 90% to ~100 k and $100 M+ sellers...
Curated Industry News
Amazon is expanding its monthly FBA capacity limits system to six new marketplaces including UAE, Saudi Arabia, Egypt, Turkiye, South Africa, and Singapore....
Seller Central News
A former corporate manager turned Amazon seller tripled monthly revenue from $12,000 to $36,000 in one year by overhauling listings, using data‑driven keyword...
Helium 10 Blog
Amazon's Rufus AI assistant is changing how customers discover products during sales events. Sellers need event-specific listing optimization strategies...
Helium 10 Blog
Amazon is offering a reduced 5% referral fee for new-to-Prime products across EU stores, valid for 120 days with unit caps per ASIN. Sellers must opt in...
Seller Central News
In March 2024 Amazon added a “Copy media set to siblings” button in Image Manager, letting sellers duplicate an entire image/video/360° set from one SKU to...
Seller Central News
A practical guide to systematically monitoring how Amazon's Rufus AI recommends competitor products, enabling sellers to reverse-engineer successful...
Helium 10 Blog
Kevin King’s AI‑driven tactics generated $700 K in weeks, lifted the keyword “ChatGPT” from page 2 to the top‑5 in under a month, and a repeatable...
Helium 10 Blog
Amazon has updated Sponsored Brands and display ad moderation rules with stricter standards for logos, images, and copy, while introducing bulk creative...
Advertising API Release Notes
Amazon’s Grade and Resell program now includes watches, jewelry, luggage, shoes and apparel and raises the per‑account ASIN cap from 2,000 to 10,000. The...
Seller Central News
Amazon’s Rufus AI adds persistent shopper memory, 30‑day/90‑day price‑history charts, and an auto‑buy feature that completes orders when a target price is met,...
Advertising API Release Notes
New Amazon product launches face a cold-start problem with Rufus AI, which now influences over 13% of Amazon's 2 billion daily searches. Sellers need a phased...
Helium 10 Blog
Amazon does not remove MAP‑violating listings, so brands must build a five‑pillar enforcement program (MAP policy, quality‑control system, test buys,...
Advertising API Release Notes
Amazon now offers brand‑owners up to €47,250 in referral‑fee discounts when they launch in newer EU marketplaces. The tiered model gives a 10 % cut on the...
Seller Central News
Amazon is offering brand owners up to £44,000 in referral fee discounts to launch in newer EU stores, with a tiered structure covering the first £840,000 in...
Seller Central News
Amazon rolled out a two‑tier referral‑fee discount for brand‑registered sellers expanding to new EU marketplaces, delivering up to €47,250 in savings. Tier 1...
Seller Central News
Helium 10’s Scale Stories episode #719 shows that 30‑second hook videos can generate 10 M views in weeks, and using a three‑bucket scaling model lifts...
Helium 10 Blog
In early 2024 Amazon Marketing Stream added DSP support, delivering hourly impressions, clicks, spend, CTR and viewability metrics as JSON payloads pushed to...
Amazon Advertising Blog
Effective April 1 2026 Amazon will replace quarterly FBA caps with monthly capacity limits in the UAE, Saudi Arabia, Egypt, Turkey and Singapore. Limits are...
Seller Central News