Every update. One feed.
On May 13, 2026, Amazon rebranded Rufus to Alexa for Shopping, introducing 'Auto Buy' for FBA products and 365-day price history visibility. The system now...
SellerApp Blog
This guide details Amazon DSP incrementality testing, a method to distinguish between attributed sales and true incremental lift using a control group...
SellerApp Blog
Amazon Seller Central provides essential logistics and catalog management but lacks deep financial analytics. Key limitations include a 24-to-72-hour reporting...
SellerApp Blog
Amazon is transitioning from keyword-based search to LLM-driven discovery, utilizing Natural Language Processing (NLP) and Semantic Vector Mapping to interpret...
SellerApp Blog
Amazon sellers must accurately select a six-digit NAICS code to ensure legal and tax compliance. Incorrect classification impacts tax filings, insurance...
SellerApp Blog
Amazon's automated returnless refund policy allows customers to receive full reimbursements without returning physical products, often triggered when shipping...
SellerApp Blog
In 2024, Amazon organic listings average a 0.5% CTR, with only 1 in 200 shoppers clicking. Top 3 positions get 3‑5× more clicks, and adding a Sponsored Product...
SellerApp Blog
In Q1 2026 SellerApp signed 100 enterprise brands, all choosing Amazon DSP. DSP generated >60% of revenue, delivering 4× ROAS, 25% lower CPA, and 15‑20% higher...
SellerApp Blog
Amazon’s updated FBA prep rules mandate that every unit carry an FNSKU label before it leaves the seller’s warehouse and must be shipped within a 30‑day...
SellerApp Blog
In early 2026 Amazon launched the COSMO discovery engine and Rufus AI assistant, shifting ranking to an intent‑first model. Listings that address shopper...
SellerApp Blog
Amazon’s Unboxed 2025 unveiled an AI‑powered advertising suite that went live in Q1 2026, adding Multi‑Touch Attribution, a Unified Campaign Manager and...
SellerApp Blog
Easter traffic peaks from March 29 to April 5, 2026. Listings with Prime eligibility convert 12‑15 % better and a pastel secondary image can lift CTR 3‑5 %....
SellerApp Blog
Prime‑eligible listings convert about 74 % of Prime clicks versus 13 % for non‑Prime, a 5.7‑fold lift, and the higher conversion pushes products from page 3 to...
SellerApp Blog
Amazon mandates sellers keep the Order Defect Rate (ODR) under 1 %. A 30‑day audit showing 4 defects out of 350 orders (1.14 % ODR) can trigger suspension,...
SellerApp Blog
Inbound shipments from a Chinese factory take 30‑45 days plus 5‑7 days customs, while Prime‑eligible listings must ship within 2 days or lose the Buy Box. An...
SellerApp Blog