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As of early 2024 Amazon requires every third‑party seller to upload a liability insurance certificate of at least $1 million (or $2 million for high‑risk...
Helium 10 Blog
In 2021 Amazon revamped its review system, adding AI‑driven fraud detection that removed about 12 million suspicious reviews and raising Vine program fees by...
Helium 10 Blog
Early 2024 data shows 90 % of Amazon shoppers read at least one review before buying. Listings with ≥4.5 stars convert 2‑3× faster, and Verified Purchase...
Helium 10 Blog
Effective Dec 16 2020 Amazon disabled the public “Add a comment” button on all product reviews, ending sellers’ ability to post visible replies. The change is...
Helium 10 Blog
Amazon has reduced daily inbound caps, e.g., a seller averaging 300 units/day now receives a quota of 150 units for the next two weeks, and launched the...
Helium 10 Blog
In Q4 2023 Amazon cut the remediation window for performance breaches to 48 hours. A late‑shipment rate above 4 % (e.g., 150 missed deliveries out of 3,500) or...
Helium 10 Blog
In Q4 2020 Amazon sellers who sent a shipping acknowledgment within 24 hours saw a 30 % drop in “Where is my order?” tickets, and automating a review request...
Helium 10 Blog
Amazon’s daily traffic on Amazon.de jumped from about 12 million to over 18 million users after the pandemic began in early 2020. In 2021 Amazon reinvested...
Helium 10 Blog
Helium 10’s Oct 22 briefing reports a 36 % YoY rise in unreliable reviews—42 % of 720 M reviews posted Mar‑Sep were flagged. Amazon also launched a paid...
Helium 10 Blog
Add a 20‑30% safety‑stock buffer and ship FBA inbound at least 45 days before Black Friday. Refresh listings with holiday keywords and boost Sponsored Products...
Helium 10 Blog
Amazon has shifted Prime Day 2020 to October 13‑14, giving sellers a roughly 30‑day window to submit Lightning Deals, which will now be capped at one per SKU....
Helium 10 Blog
Amazon now mandates a pure white backdrop (RGB 255,255,255) for primary photos, a minimum resolution of 1,000 px on the longest side, and at least 85 %...
Helium 10 Blog
Amazon launched the live‑streaming channel Amazon Explore in early October 2023, letting sellers embed product‑card overlays and checkout within video streams....
Helium 10 Blog
From Q2 2024 Amazon tightened performance standards: ODR must stay ≤1 % (≤100 defects per 10 k orders), LSR ≤4 % (≤200 late shipments per 5 k orders), PFCR...
Helium 10 Blog
On Oct 1 Amazon launched “Virtual Bundling,” letting sellers combine two or more Prime‑eligible ASINs on a single deal page with a bundle price at least 5%...
Helium 10 Blog
In March 2024 Amazon increased US restricted categories to 27 (up from 22) and now requires at least two supporting documents per product. Approval requests...
Helium 10 Blog
Amazon now limits Buyer‑Seller Messaging to strictly order‑related content, banning any promotional language such as discount codes, with a compliance deadline...
Helium 10 Blog
Amazon’s new post‑purchase messaging policy, effective immediately, bans any explicit review request (e.g., “please review”) and limits follow‑up chats to a...
Helium 10 Blog
Optimizing Amazon listings—using a 1000‑pixel main image, front‑loading the primary keyword in titles like “Silicone Baking Mat – Non‑Stick Oven Liner,...
Helium 10 Blog
From late 2023 to early 2024 Amazon added a 15‑second video slot, five headline variations, interest‑based audiences for Sponsored Display, view‑through...
Helium 10 Blog