Overview

The pandemic has reshaped buying habits worldwide, pushing e‑commerce to unprecedented levels. Since early 2020 Amazon’s traffic and order volume have surged, giving sellers a rare chance to tap into a vastly expanded customer base and boost revenue.

Key Points

• E‑commerce explosion — Global online sales grew by more than 30 % in 2020, and Amazon accounted for roughly one‑third of that increase.
• Hot categories — Kitchen tools, cleaning supplies and medical consumables saw order growth ranging from 45 % to 70 % after March 2020.
• Shift to online — 68 % of surveyed shoppers now turn to Amazon for products they previously bought in brick‑and‑mortar stores.
• Logistics upgrade — In 2021 Amazon reinvested about 15 % of its annual revenue into extra warehouse space and delivery fleets, cutting average delivery times by nearly half.
• Advertising lift — Clicks on Sponsored Products rose 22 % compared with 2019, making paid ads more effective for emerging brands.
• Cross‑border reach — Sellers can list items on more than 20 Amazon marketplaces simultaneously, instantly opening markets in North America, Europe and Asia.

How Amazon Marketplace Benefits Sellers Now

1. Higher visitor counts — Daily traffic on Amazon.de jumped from roughly 12 million to over 18 million users, meaning a new listing is exposed to a much larger audience from day one.
2. Accelerated shipping — The expanded Fulfillment by Amazon (FBA) network now delivers 85 % of orders within 24 hours under Prime, which can lift conversion rates by up to 15 %.
3. Data‑driven product discovery — Tools such as Amazon Brand Analytics provide real‑time keyword and trend data; a seller can spot a rising product, source it, and have it live within 48 hours.
4. Scalable ad automation — Automated campaign rules let advertisers increase spend as demand spikes; for example, a home‑gym equipment maker raised its daily budget from €500 to €2,000 when search volume jumped 60 %.