Every update. One feed.
On March 5, 2025 Amazon unveiled a redesigned Solution Provider Portal that reduces agency onboarding from days to minutes, an AI‑enabled Alexa that can...
Helium 10 Blog
Starting early 2025 Amazon will enforce real‑time performance limits and AI‑driven listing scans. A single breach of Order Defect Rate or Late Shipment Rate...
Helium 10 Blog
Amazon will shorten the FBA reimbursement claim window from up to 60 days to roughly 30 days on March 31 2025 and raise the proof standard, requiring shipment...
Helium 10 Blog
The Treasury’s new Section 321 rule, effective 90 days after publication, aggregates all parcels from a foreign seller to a single U.S. address over a rolling...
Helium 10 Blog
On Feb 7 2025 Helium 10 reported Amazon will cut the daily Vine reviewer quota for new ASINs from ~20 to about 10, raise eligibility to a 4.5‑star average, and...
Helium 10 Blog
Amazon’s A9 search now parses natural‑language queries, prompting sellers to embed conversational phrases in titles. Dynamic pricing AI can raise prices up to...
Helium 10 Blog
Starting this quarter, Amazon will block any new product listing that does not include a valid commercial general liability (CGL) insurance certificate....
Helium 10 Blog
From May 1, Amazon will enforce a new inbound rule that mandates a PDF packing‑list for every shipment, detailing each case, SKU order and quantity; any...
Helium 10 Blog
On 1/16/25 Helium 10 reported three Amazon‑seller impacts: TikTok Shop may be banned, prompting sellers to duplicate up to 150 SKUs to Amazon within 48 hours;...
Helium 10 Blog
Bradley Sutton’s early‑2024 Helium 10 podcast warns Amazon sellers to adopt AI‑enhanced keyword discovery, predictive ad spend reallocation and dynamic...
Helium 10 Blog
Amazon will enforce a new product‑title policy starting February 2025, cutting the maximum length to 150 characters (down from 200) and banning titles that...
Helium 10 Blog
Moving a stainless‑steel water bottle from Sports & Outdoors > Fitness Accessories to Kitchen & Dining > Drinkware raised daily clicks from 12 to 38 and cut...
Helium 10 Blog
Amazon’s 2024 updates introduce mandatory documentation for regulated categories, require a 15‑30 second video in Sponsored Brands, launch FBA+...
Helium 10 Blog
The update outlines essential profitability ratios for Amazon sellers, including a €24 gross margin on a €45 kitchen tool, a 20% ACoS (€2,000 ad spend for...
Helium 10 Blog
On Dec 19, 2024 Amazon revised its fee calculation, expanding the referral fee base to include handling and packaging costs and linking storage fees to...
Helium 10 Blog
On 12 Feb 2024 Andreas Honisch highlighted that Amazon sellers must register for VAT in every EU country they sell to, meet the €10,000 OSS threshold and the...
Helium 10 Blog
Effective Jan 1 2025 Amazon will raise FBA fees: standard‑size fulfillment +$0.10 per order, oversize +$0.20, long‑term storage from $0.75 to $1.00 per cubic...
Helium 10 Blog
On 28 Nov 2024 Helium 10 reported Amazon’s Dynamic Traffic Engine (DTE) going live, automatically raising bids up to ~15 % on high‑intent keywords and...
Helium 10 Blog
Amazon’s Black Friday (Nov 29) and Cyber Monday (Dec 2) 2024 trigger a 30%+ ad‑budget inflation, with sellers adding $45‑$60 daily to Sponsored Products. CPCs...
Helium 10 Blog
Amazon sellers can face $8,000 federal tax bills and over‑pay $5,000 in profit taxes if they miss quarterly estimated payments or misclassify inventory....
Helium 10 Blog