Overview

Amazon will roll out a major revision to its product‑title rules in early February 2025. The update trims the allowable length, bans repetitive keywords, forces brand‑first formatting, and blocks any mention of the Temu marketplace. Sellers who ignore the new standards risk having listings removed, ads paused, and organic rankings damaged.

Key Points

• Universal applicability — The refreshed title policy covers every category and affects both brand‑new and legacy listings.
• Reduced character ceiling — Titles are now limited to 150 characters, a drop from the former 200‑character maximum.
• Keyword stuffing prohibition — Titles that repeat the same keyword more than twice will be automatically flagged for non‑compliance.
• Brand‑first requirement — The exact brand name registered in Amazon Brand Registry must lead the title, followed by a concise product description.
• Temu mention ban — Any reference to “Temu” or similar external marketplaces is considered a violation and will trigger removal.

What's Changing

1. Enforced length cap — Amazon’s system will reject any title that exceeds 150 characters.

   • Example: A listing titled “Ultra‑Soft Organic Cotton Baby Onesie – Breathable, Machine‑Washable, Unisex, Sizes 0‑24 Months, White” (178 characters) must be shortened, perhaps by dropping “Ultra‑Soft” and “Unisex.”

2. Keyword density filter — An algorithm now scans titles for repeated terms and blocks those that repeat a keyword more than twice.

   • Example: “Bluetooth Headphones Bluetooth Noise‑Cancelling Bluetooth Over‑Ear” contains “Bluetooth” three times and will be rejected until the repeats are consolidated.

3. Brand‑lead formatting — Every title must start with the precise brand name as it appears in the Brand Registry, then a brief product description.