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Amazon will delete rarely used variation themes such as “Color & Size Combo” from product templates between September 2‑30 2025. Listings that still reference...
Seller Central News
Effective early February 2026 Amazon forces codeless percentage‑off promotions to have a minimum purchase quantity of 2 units. Single‑unit codeless discounts...
Seller Central News
Effective September 15, 2025 Amazon will tighten Prime badge eligibility for all EU marketplaces. Sellers must meet distribution targets of ≥10% one‑day, ≥45%...
Seller Central News
Amazon offers a 20% Accelerate enrollment discount (code ACCEL20) for sign‑ups before Sep 15, launches a self‑serve TikTok ad console in Seller Central, and...
Helium 10 Blog
Amazon now enforces strict claim windows: lost/damaged inventory must be reported within 60 days of notification; return reimbursements can be filed only after...
Seller Central News
Amazon is placing Sponsored Products ads inside Rufus AI shopping conversations, dynamically generating ad copy from listings, reviews, and A+ Content. This...
Helium 10 Blog
Amazon's Rufus now runs on tens of thousands of custom Trainium AI chips in a leader‑follower architecture, delivering sub‑second responses (≈800 ms) even...
Advertising API Release Notes
Rufus AI now ranks products by review depth, boosting items with detailed narratives. Interactions rose 210% YoY to >250 M, and 92.1% of recommended items are...
Helium 10 Blog
Effective Aug 7 2025 the global de minimis ceiling rises to $800 per parcel, letting a $750 smart‑home device ship duty‑free to Brazil. The IRS now flags...
Helium 10 Blog
In early 2024 Amazon upgraded Rufus to perform attribute‑level sentiment analysis on reviews. The AI now parses mentions of traits like "battery life" or...
Helium 10 Blog
Effective 25 June 2025 Amazon will block all Merchant Fulfilled Network (MFN) listings that lack battery compliance data. Sellers must answer three mandatory...
SP-API Changelog
Amazon’s Rufus AI now treats Customer Q&A as factual product data, giving extra weight to answers from verified purchasers and to responses posted within...
Helium 10 Blog
Amazon will enforce new listing rules on August 24 2025, making ItemPackageQuantity and CountryOfOrigin mandatory and replacing enum values like "Other" with...
SP-API Changelog
By 18 August 2025 Amazon will require a valid national EPR registration number for every battery‑containing ASIN on all nine EU marketplaces (DE, FR, IT, ES,...
Advertising API Release Notes
Amazon’s Rufus AI assistant, launched in 2024, now drives intent‑based product discovery by parsing titles, bullet points, A+ Content and reviews. Roughly...
Industry News
Amazon’s Rufus AI, launched 2024, answers natural‑language shopper questions by pulling data from titles, bullet points, descriptions, reviews, Q&A and images,...
Advertising API Release Notes
Effective July 31 2025 Amazon’s new review policy limits reviews to verified purchasers within a 90‑day post‑delivery window and bans automated review‑request...
Helium 10 Blog
Amazon recalled about 2,700 Amazon Basics Premium Foam Eurotop mattresses sold from early 2023 to mid‑2024 after they failed the federal flammability test....
Advertising API Release Notes
Amazon has gone live with its AI suite—Alexa+, Rufus, Interests AI and a multimodal search engine—in 2024, offering sellers AI‑generated keyword lists,...
Helium 10 Blog
Starting early 2025 Amazon auto‑enrolled all active Sponsored Brand and Sponsored Product campaigns into the Rufus AI shopping assistant, displaying...
Advertising API Release Notes