Every update. One feed.
Effective immediately, Amazon requires compatibility titles to start with the seller’s brand or a generic description, followed by a “compatible with” phrase...
Seller Central News
Amazon now enforces its trademark policy on product titles, requiring a qualifier such as “compatible with,” “fits,” or “intended for” before any brand name....
Seller Central News
In Q4, the B2B Sales Dashboard shows 22 % of orders from corporate buyers and the Buy Box win rate fell from 78 % to 62 % in early December. Custom date...
Seller Central News
Amazon now enforces a strict title format for compatibility listings effective immediately. Titles must begin with the seller’s brand or generic description,...
Seller Central News
Amazon's SP-API will add a payments array to the Shipment Invoicing API and three new fields—paymentCnpj, creditCardBrand, and authorizationId—to the Orders...
SP-API Changelog
Amazon will retire low‑usage variation themes between Sep 2 2025 and Sep 30 2025. Listings still using a deprecated theme will receive an “invalid value”...
Seller Central News
Starting September 2025 Amazon removed rarely used variation themes (e.g., SizeColor, MaterialFinish) from all category templates. Listings that still...
Seller Central News
Amazon will prune unused variation themes flagged with a red “Do not use” label starting the last week of August 2025 and enforce removal by September 30 2025....
Seller Central News
Amazon will delete rarely used variation themes such as “Color & Size Combo” from product templates between September 2‑30 2025. Listings that still reference...
Seller Central News
Amazon’s Rufus AI replaces short‑keyword searches with natural‑language queries, forcing sellers to use 4‑to‑7 word long‑tail keywords and broad‑match to stay...
Helium 10 Blog
Amazon began phasing out deprecated variation themes on Sep 2 2025, marking them with a red X in templates. Listings using themes such as “Pattern‑Name” will...
Seller Central News
Effective September 15, 2025 Amazon will tighten Prime badge eligibility for all EU marketplaces. Sellers must meet distribution targets of ≥10% one‑day, ≥45%...
Seller Central News
Effective early February 2026 Amazon forces codeless percentage‑off promotions to have a minimum purchase quantity of 2 units. Single‑unit codeless discounts...
Seller Central News
Amazon offers a 20% Accelerate enrollment discount (code ACCEL20) for sign‑ups before Sep 15, launches a self‑serve TikTok ad console in Seller Central, and...
Helium 10 Blog
Amazon now enforces strict claim windows: lost/damaged inventory must be reported within 60 days of notification; return reimbursements can be filed only after...
Seller Central News
Amazon is placing Sponsored Products ads inside Rufus AI shopping conversations, dynamically generating ad copy from listings, reviews, and A+ Content. This...
Helium 10 Blog
Amazon's Rufus now runs on tens of thousands of custom Trainium AI chips in a leader‑follower architecture, delivering sub‑second responses (≈800 ms) even...
Advertising API Release Notes
Rufus AI now ranks products by review depth, boosting items with detailed narratives. Interactions rose 210% YoY to >250 M, and 92.1% of recommended items are...
Helium 10 Blog
Effective Aug 7 2025 the global de minimis ceiling rises to $800 per parcel, letting a $750 smart‑home device ship duty‑free to Brazil. The IRS now flags...
Helium 10 Blog
In early 2024 Amazon upgraded Rufus to perform attribute‑level sentiment analysis on reviews. The AI now parses mentions of traits like "battery life" or...
Helium 10 Blog