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On January 15 2026 Amazon raised inbound defect fees, with oversize repeat violations costing up to $5.72 per unit. The FBA Inbound Performance Dashboard now...
Curated Industry News
On 11/27/25 Amazon added an automated promotion‑pause system that flags Black Friday deals with pricing or eligibility issues and gives sellers a 24‑hour...
Helium 10 Blog
Amazon Australia will ramp up compliance checks throughout November and December, issuing five‑business‑day documentation requests for toys with small parts,...
Seller Central News
Amazon's CoSMo algorithm replaces A9's keyword matching with an intent-based knowledge graph containing millions of relationship nodes. Sellers need to shift...
Advertising API Release Notes
Private‑label now accounts for 54 % of Amazon sellers, with U.S. private‑label revenue hitting $271 billion in 2024. 58 % of new private‑label businesses...
Curated Industry News
Amazon.sa now offers new brand‑registered sellers up to SAR 175,000 in referral‑fee discounts (5 % off the first SAR 3.5 million of sales) and SAR 3,500 in...
Seller Central News
Amazon’s Counterfeit Crimes Unit has filed new civil lawsuits against fraudsters who file bogus USPTO trademark registrations to infiltrate Brand Registry and...
Advertising API Release Notes
Amazon’s Rufus AI now handles 15‑20 % of all searches, using natural‑language intent instead of keyword strings. Listings with complete A+ content, detailed...
Advertising API Release Notes
Amazon is rolling out roughly 50 new features to its AI shopping assistant Rufus ahead of the 2025 holiday season, converting it into an autonomous agent that...
Advertising API Release Notes
Amazon opened its Black Friday Lightning Deal window on Nov 22 2025, exposing millions to discounted listings. Helium 10’s AI assistant Rufus now generates...
Helium 10 Blog
In early 2024 Amazon revamped the Buy Box formula: delivery‑speed weight rose to 25‑30% (up from ~15%) while price weight fell to ~25% (down from ~35%). Offers...
Curated Industry News
Amazon is eliminating all FBA prep and labeling services for U.S. shipments effective January 1, 2026. Sellers must now handle all preparation themselves or...
Industry News
Amazon will require every FBA listing that ships with a lithium‑ion battery to submit full compliance data by May 31 2025, or the item will be routed...
Seller Central News
Effective 2026 Amazon will require sellers to provide battery chemistry, watt‑hour rating and a ≤30 % state‑of‑charge for any lithium‑ion cell >2.7 Wh shipped...
Seller Central News
Amazon is requiring FBA sellers to submit lithium-ion battery compliance data by May 31, 2025. Non-compliant products will be restricted to ground-only...
Seller Central News
Amazon upgraded Rufus with persistent customer memory, price history transparency, and activity-based discovery. With 250 million users, sellers must adapt...
Advertising API Release Notes
Amazon will make previously optional attributes like "Material" and "Battery Type" mandatory for all SP-API and JSON LISTINGS FEED submissions. The new schema,...
SP-API Changelog
Rufus now favors Prime‑eligible listings, with 92% of its recommendations showing the Prime badge. Non‑Prime items can see a 70% drop in AI‑driven impressions...
Helium 10 Blog
Amazon will roll out a new FBA fee schedule on January 15 2026 that adds price‑based surcharges, raising the average per‑unit cost by $0.08. Items under $10...
Curated Industry News
Amazon Unboxed 2025 rolls out a refreshed advertising console that combines Sponsored Products, Sponsored Brands and DSP data, plus new multi‑channel...
Helium 10 Blog