Every update. One feed.
In early 2024 Amazon revamped the Buy Box formula: delivery‑speed weight rose to 25‑30% (up from ~15%) while price weight fell to ~25% (down from ~35%). Offers...
Curated Industry News
Amazon is eliminating all FBA prep and labeling services for U.S. shipments effective January 1, 2026. Sellers must now handle all preparation themselves or...
Industry News
Amazon will require every FBA listing that ships with a lithium‑ion battery to submit full compliance data by May 31 2025, or the item will be routed...
Seller Central News
Amazon is requiring FBA sellers to submit lithium-ion battery compliance data by May 31, 2025. Non-compliant products will be restricted to ground-only...
Seller Central News
Effective 2026 Amazon will require sellers to provide battery chemistry, watt‑hour rating and a ≤30 % state‑of‑charge for any lithium‑ion cell >2.7 Wh shipped...
Seller Central News
Amazon upgraded Rufus with persistent customer memory, price history transparency, and activity-based discovery. With 250 million users, sellers must adapt...
Advertising API Release Notes
Amazon will make previously optional attributes like "Material" and "Battery Type" mandatory for all SP-API and JSON LISTINGS FEED submissions. The new schema,...
SP-API Changelog
Rufus now favors Prime‑eligible listings, with 92% of its recommendations showing the Prime badge. Non‑Prime items can see a 70% drop in AI‑driven impressions...
Helium 10 Blog
Amazon will roll out a new FBA fee schedule on January 15 2026 that adds price‑based surcharges, raising the average per‑unit cost by $0.08. Items under $10...
Curated Industry News
Amazon Unboxed 2025 rolls out a refreshed advertising console that combines Sponsored Products, Sponsored Brands and DSP data, plus new multi‑channel...
Helium 10 Blog
Amazon now urges sellers to enable push notifications in the Seller mobile app, letting them receive instant alerts for account‑health flags, listing‑at‑risk...
Seller Central News
Amazon now pushes critical account alerts to the Seller mobile app on iOS and Android, delivering notifications within seconds. Sellers must enable OS‑level...
Seller Central News
Amazon now requires sellers to enable push alerts in the Amazon Seller mobile app. Real‑time health warnings, listing‑status alerts, ASIN deactivation notices,...
Seller Central News
Amazon now requires every jewelry SKU to include a new "jewelry_material_categorization" field (fine or fashion) and, for pearls, six mandatory attributes...
Seller Central News
Amazon will require every new jewellery listing created after the upcoming compliance deadline to include the `jewellery_material_categorisation` tag (fine or...
Seller Central News
Effective immediately, Amazon mandates that every new jewellery SKU include the ‘jewelry_material_categorization’ field (fine or fashion) and, for pearls, six...
Seller Central News
Amazon now mandates pre‑approval for dietary‑supplement listings, requiring recent invoices, a COA for each SKU and cGMP certificates. Sellers must match the...
Seller University
Amazon's "Used Sold as New" compliance policy covers how product condition complaints are handled, what triggers violations, and steps sellers must take to...
Seller University
Amazon’s Account Health Rating (AHR) runs 0‑1,000, with a 100‑point deactivation threshold. Violations deduct severity‑based points (e.g., critical = ‑200) and...
Seller Central News
Amazon launched Ads Agent at Unboxed 2025, an AI tool that automates campaign creation, optimization, and analytics using natural language commands. Beta...
Advertising API Release Notes