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Amazon is cutting referral fees across its German, French, Italian, and Spanish marketplaces, with some categories seeing rates drop from 15% to 8% on...
Seller Central News
Effective February 16 2026 Amazon cuts the SAFE‑T claim filing window for U.S. FBM orders from 60 days to 30 days. The trigger date stays the later of the...
Seller Central News
Amazon advises sellers to refresh A+ Content in early Q1 2026, when >70% of sessions are mobile, to capture the post‑holiday buying surge. Adding a 30‑60 sec...
Seller Central News
Amazon advises sellers to refresh A+ Content now before the Q1 2026 traffic surge, which is expected to be 15‑20 % higher than average. Adding a sub‑two‑minute...
Seller Central News
Amazon will stop sharing customer reviews across product variations that have functional differences beginning February 12 2026, with the rollout completing by...
Seller Central News
Starting Feb 12 2026 and running through May 31 2026 Amazon will change review sharing rules: only variations that differ by cosmetic attributes such as color...
Seller Central News
From February 12 2026 Amazon will only pool reviews for variations that differ in non‑functional attributes (e.g., color, size). The phased rollout runs until...
Seller Central News
Amazon UK has implemented its largest-ever FBA fee reduction, cutting parcel fulfilment fees by an average of £0.26 per unit. The change directly improves...
Seller Central News
From 5 Jan 2026 Amazon cuts referral fees for items ≤£20/€20 to 8% (5% for ≤£10) and expands the low‑price FBA discount up to £20, saving ~£0.40 per unit....
Seller Central News
Starting 1 Jan 2026 Amazon will instantly suppress any EU or UK toy listing that lacks up‑to‑date EN 71‑1/2/3 test reports, a CE mark for EU sites or a UKCA...
Seller Central News
Amazon will raise fulfillment fees for all FBA and Easy Ship size‑weight tiers on the Egypt marketplace effective Dec 15 2025, with a second transportation...
Seller Central News
Effective March 31 2026, Amazon will end commingling, requiring all non‑brand‑registry sellers to label each unit with an Amazon‑generated FNSKU, while...
Seller Central News
Effective March 31, 2026 Amazon will end commingling of FBA inventory. Brand Registry sellers can choose “Manufacturer barcode” (UPC/EAN/ISBN) and skip the...
Seller Central News
Amazon has immediately halted all Australia Post inbound shipments to fulfillment centres XBW3 (Melbourne) and XAU1 (Sydney). The pause is indefinite and...
Seller Central News
Effective March 31 2026 Amazon will end commingling and enforce new barcode rules: brand‑registered owners can ship with only a valid UPC/EAN/ISBN, while all...
Seller Central News
Amazon is ending inventory commingling across its supply chain on March 31, 2026. Brand owners gain labeling flexibility while resellers must now use FNSKU...
Seller Central News
Amazon will require all Seller Central users to sign in with a passkey instead of passwords starting December 2 2025. The passkey uses device‑based biometrics,...
Seller Central News
Amazon is rolling out password‑less passkey login for Seller Central, starting optional in April 2024 and becoming mandatory by January 2025. Sellers can use...
Seller Central News
Amazon will overhaul European referral and FBA fees, delivering an average saving of £0.15 per unit. Fulfilment fees drop by £0.26 per unit and referral rates...
Seller Central News
Amazon will automatically deduct 15% VAT from KSA-resident sellers without a valid VAT registration number on file. Sellers must update their Seller Central...
Seller Central News