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Amazon’s early‑March playbook tells sellers to audit catalog now, add Easter keywords (e.g., “Easter basket”) to titles and backend, refresh images with spring...
Seller Central News
Easter search volume spikes 30‑40% in the three weeks before the holiday; sellers should embed seasonal keywords like “Easter basket fillers” and launch...
Seller Central News
In early March Amazon published a Spring/Easter Playbook that tells sellers to audit catalogs, refresh backend keywords with terms like “Easter gifts” and...
Seller Central News
Amazon advises sellers to ship a replenishment batch by February 20, run Lightning Deals between March 15‑April 5, and use Amazon Custom for personalized...
Seller Central News
Helium 10’s GTM framework trims a raw list of 1,200 keywords to 150 by applying >500 monthly searches and >70% relevance, predicts a $0.45 CPC and 7%...
Helium 10 Blog
Amazon's Manage Your Experiments tool lets brand-registered sellers A/B test listing content including titles, images, bullets, and A+ Content to find what...
Seller University
Amazon Seller University released a training module covering how to diagnose and fix quality alerts, suppressed listings, duplicate ASINs, GTIN errors, and...
Seller University
Amazon.co.uk will cut the referral fee for Vitamins, Minerals & Supplements from 15% to 13% effective 5 Feb 2026, raising the pre‑cost revenue on a £20 sale...
Seller Central News
Amazon’s Send to Amazon workflow shows all inbound shipments in the Shipping Queue Dashboard and logs each milestone in the Event Timeline. Sellers have a...
Seller University
In 2026 Amazon opened Premium A+ Content to all brand‑registered sellers meeting a 4.0‑star rating and sales‑velocity criteria. The new canvas expands to...
Marketplace Pulse
Amazon.it will lower the referral fee for clothing items priced €15 or less starting early 2026, replacing the 15.45% standard rate with a reduced percentage...
Seller Central News
Amazon sellers can tap TikTok Shop, which posted roughly $9 billion US GMV in 2024, by completing business verification (tax ID, bank statement, photo ID) in...
Helium 10 Blog
Amazon’s Account Health Rating (AHR) scores sellers from 200‑1,000 (Healthy) to below 100 (Critical). Recent changes now deduct points for any order lacking a...
Seller Central News
Amazon refreshed its Account Health Rating (AHR) guidance, showing the score runs 0‑1,000 and any rating below 100 can trigger immediate suspension. Late...
Seller Central News
Amazon has launched three AI-driven tools – the Foundational Forecasting Model, Generative AI Delivery Mapping, and Agentic AI Robot Control – now live in the...
Marketplace Pulse
Amazon confirms that for 2026 the Buy Box on EU sites is driven first by the total landed cost (price + shipping + VAT) and second by the fulfillment method....
Seller Central News
Amazon’s spring sales window runs from late March through May 2025. Sellers who submit deals at least 14 days early enjoy a 30 % higher chance of featured...
Seller Central News
Amazon keeps the 400‑point IPI floor for 2026 on all UK and EU marketplaces. Scores are reviewed each quarter and any drop below 400 instantly caps inbound...
Seller Central News
In 2026 Amazon will tighten its U.S. marketplace, rewarding sellers with ≤0.5% defect rate over six months and penalizing ad‑hoc operations. Real‑time...
Marketplace Pulse
Amazon has shared guidance on preparing for spring sales events, covering inventory liquidation strategies, Prime-exclusive deals, deal submission timing, and...
Seller Central News