#583 – Build An Unbeatable Amazon Brand
The Helium 10 podcast presents a 10‑step framework for building an Amazon brand, urging sellers to file a USPTO trademark within 30 days, enroll in Brand...
Helium 10 Blog
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The Helium 10 podcast presents a 10‑step framework for building an Amazon brand, urging sellers to file a USPTO trademark within 30 days, enroll in Brand...
Helium 10 Blog
Episode #138 shows that diversifying across private‑label, wholesale and arbitrage can turn a 30% sales drop into a 45% revenue increase. Amazon’s network lets...
Helium 10 Blog
Effective immediately, Amazon’s Multi‑Channel Fulfillment (MCF) now ships in plain, unbranded boxes, tape and poly bags at no extra charge. The change also...
Seller Central News
Amazon now offers a less‑than‑truckload (LTL) inbound option for German FBA sellers, usable at collection points up to 200 km from the DTM8 hub. Orders placed...
Seller Central News
Amazon now offers a Less‑Than‑Truckload (LTL) inbound option for German FBA sellers within 200 km of the DTM8 hub. Shipments booked before 2 p.m. get next‑day...
Seller Central News
Effective 7 November 2024 Amazon’s VAT Calculation Services will base a seller’s establishment on the registered business address instead of the VAT...
Seller Central News
Amazon has opened a Sustainability Accelerator for UK and EU sellers, offering up to £20,000 per cohort in cash grants and service credits. Applications are...
Seller Central News
In early February 2024 Helium 10 released Listing Builder 2, an AI‑driven tool that crafts titles up to 200 characters, generates five bullet points from the...
Helium 10 Blog
Amazon is extending its size‑normalization engine this quarter to dozens of new categories, including kitchen appliances, small electronics and outdoor gear....
Seller Central News
Amazon is rolling out a size‑normalisation system that will replace free‑form size text with a uniform label generated from catalogue attributes (e.g.,...
Seller Central News
On 2024‑11‑01 Amazon refreshed the Product Quality dashboard in Seller Central, adding a Category Benchmark Comparison, a 12‑week rolling trend graph, a...
Seller Central News
Amazon now offers merchant cash advances of up to $5 million through a ParaFi partnership, embedded directly in the Growth tab of Seller Central. Repayment is...
Seller Central News
Amazon’s Fit Insights sizing analytics is now live on nine European marketplaces (DE, FR, IT, ES, NL, BE, SE, PL, UK) effective immediately for Brand Registry...
Seller Central News
In early 2024 Helium 10 podcast episode 135, hosts outline a 13‑step private‑label launch workflow that demands a minimum 30 % gross margin and earmarks 40 %...
Helium 10 Blog
Amazon now lets brand‑registered sellers exclude up to 100 parent ASINs from Brand Tailored Promotions when creating new campaigns. The exclusion list...
Seller Central News
On June 19 2024 Amazon launched Data Kiosk and mistakenly required the Brand Analytics role for all reports. The correction limits Brand Analytics to...
SP-API Changelog
In Helium 10 episode #134, Luis left his corporate job in March 2023, launched a silicone food‑storage bag on June 15 2023 and hit $5,000 sales in the first...
Helium 10 Blog
Amazon lets sellers activate Holiday Mode and set Public Holiday dates in Shipping Settings. Changes can take up to four hours to propagate, so enable Holiday...
Seller Central News
Amazon's 2024 Prime Day runs July 15‑23, a nine‑day window. Amazon Q, an AI chatbot in Seller Central, offers pricing and ad copy suggestions. Target now...
Helium 10 Blog
Amazon Prime Day 2025 runs July 16‑21, expanding to a six‑day window. Sellers can add coupons or Sponsored ads up to the event day, must boost daily ad budgets...
Seller Central News