Overview

Amazon has switched the default packaging for Multi‑Channel Fulfillment (MCF) shipments to plain, unbranded boxes, tape, and poly bags. The change took effect immediately and carries no extra fee, removing a long‑standing obstacle for sellers who fulfill orders outside Amazon. Brands that rely on Amazon’s logistics can now ship to their own websites or other marketplaces without the Amazon logo appearing on the customer’s doorstep.

Key Points

• Unbranded packaging becomes standard — All future MCF orders will be packed in blank cartons and packing materials, eliminating the Amazon logo that previously appeared on every shipment.
• No price increase — The unbranded option, which used to require a paid upgrade, is now included in the regular MCF cost structure, so sellers see the same per‑unit fees as before.
• SIPP integration — Items enrolled in the Ships in Product Packaging (SIPP) program will be sent in their own retail‑ready containers with no outer box, guaranteeing a completely brand‑neutral presentation.
• Cross‑channel consistency — Whether an order originates from a seller’s own e‑commerce site, a third‑party marketplace, or any other external channel, the packaging rule applies uniformly.
• Potential cost savings — By consolidating inventory in Amazon’s fulfillment centers and avoiding a separate 3PL solely for branding reasons, sellers can reduce warehousing and handling expenses.

How Unbranded Packaging Works

1. Order routing to MCF — When a non‑Amazon order is placed, the seller’s system forwards the request to Amazon’s fulfillment network. Example: A customer buys a handmade candle on the seller’s Shopify store; the order is automatically sent to Amazon for picking and packing.
2. Selection of blank packing materials — The fulfillment center pulls a plain cardboard box, unprinted tape, and a poly bag that meet the product’s size and weight requirements. Example: The candle is placed in a 12‑inch white box with standard brown tape, with no Amazon branding visible.