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Amazon released a new, image‑rich Brand Registry enrollment guide in February 2024 that walks sellers through each step, from trademark verification to...
Seller Central News
In February 2026 Amazon released a step‑by‑step Brand Registry guide that pairs each enrollment field with screenshots and error‑prevention alerts. The guide...
Seller Central News
In February 2026 Amazon added a free, step‑by‑step Brand Registry enrollment guide in Seller Central. The guide cuts average approval time from 7‑10 days to...
Seller Central News
In March 2024 Amazon released a PDF guide with over 30 annotated screenshots for Brand Registry enrollment, cutting rejection rates from 22 % to under 10 % and...
Seller Central News
Amazon’s bulk image‑upload tool now uses continuous batch processing, scanning the entire zip and accepting every compliant picture. A single‑pass error report...
Seller Central News
Amazon’s refreshed bulk image upload tool now accepts a full .zip archive and processes every file in one pass, flagging only invalid images. Tests show a...
Seller Central News
Amazon’s Holiday Mode lets sellers hide merchant‑fulfilled listings via the “Store status” toggle in Seller Central (Settings → Listing status & holiday...
Seller Central News
Amazon’s vacation mode lets merchant‑fulfilled sellers hide listings by toggling “On vacation” in Seller Central, recommended to enable at least 24 hours...
Seller Central News
Amazon’s vacation mode (Settings > Account Info > Listing status & vacation settings) hides all FBM listings, preventing new orders. It protects metrics such...
Seller Central News
In 2024 Amazon’s global buyer base exceeds 1.5 billion shoppers, with India, Japan and Brazil each contributing >10 % of international GMV. Sellers must handle...
Helium 10 Blog
The July 11 2025 Weekly Buzz notes that Amazon Vine now requires a minimum of 30 verified purchases per SKU and expects reviewers to post within 48 hours, down...
Helium 10 Blog
Amazon’s Seller Central homepage now displays Account Health widgets (Order Defect Rate, Late Shipment Rate, Policy Compliance) with colored bars, a...
Seller Central News
During the last 24 hours of Prime Day, raise discounts from 5 % to 15 %, insert 3‑5 high‑traffic keywords (e.g., “best gift for her”), shift ad spend from...
Helium 10 Blog
Amazon now permits Vine enrollment on pre‑order listings, letting reviewers receive products up to two weeks before launch (e.g., enroll July 1 for a July 15...
Helium 10 Blog
Amazon Vine now supports pre‑launch enrollment, allowing sellers to submit a draft ASIN and receive up to 30 verified reviews before the product goes live. The...
Seller Central News
Amazon Vine now lets brand‑registered sellers enroll a brand‑new ASIN for reviews before it’s purchasable. Up to 30 verified Vine reviews can appear on launch...
Seller Central News
Amazon Vine now allows FBA sellers to enroll products and collect up to 30 authentic reviews before a listing goes live, eliminating the zero-review cold start...
Seller Central News
Amazon now offers a CSV bulk‑upload template on the Price Discounts page, letting sellers apply discounts to up to 500 SKUs in one file. The workflow replaces...
Seller Central News
Amazon will retire the legacy Customer Reviews dashboard on September 30 2025 and replace it with the Voice of the Customer (VoC) dashboard. VoC fuses reviews,...
Seller Central News
Amazon now offers a spreadsheet‑based bulk upload template that lets sellers apply price discounts to up to 500 SKUs in one file. Sellers can set discount %,...
Seller Central News