Overview

Amazon has introduced a spreadsheet‑based bulk upload tool that lets sellers set price discounts for as many as 500 SKUs in a single operation. The feature is accessed through the Price Discounts page in Seller Central and replaces the tedious one‑by‑one workflow that many large‑catalog sellers have been using. Efficient discount management is crucial for maintaining Buy Box eligibility and seasonal sales performance, so the new template directly impacts profitability and time‑to‑market.

Key Points

• 500‑SKU limit per file — Sellers can apply a discount to up to five hundred products with one spreadsheet upload.
• Edit‑and‑re‑upload cycle — Existing promotions can be downloaded, modified in any spreadsheet program, and resubmitted without touching individual listings.
• Bulk error correction — Validation problems such as minimum‑discount breaches or suppression warnings can be fixed across all affected SKUs in a single file.
• Variation‑wide discounts — Entire families of products that include size, color, or style variations can receive the same promotional price in one step.
• Multiple sequential uploads — Catalogs larger than 500 items can be handled by running consecutive uploads, each covering a different segment of the inventory.

How the Bulk Template Works

1. Download the template — From the Price Discounts dashboard, click “Bulk upload” to receive a pre‑formatted CSV file; for example, a seller of kitchen gadgets downloads the file and sees columns for SKU, discount %, and quantity threshold.
2. Populate discount data — Fill in each row with the target SKU, the desired percentage off (e.g., 15 % for a stainless‑steel pan), and any minimum purchase quantity (e.g., “Buy 2, get 15 % off”). The spreadsheet can be edited in Excel, Google Sheets, or any compatible program.
3. Upload the completed file — Return to the dashboard, select “Upload bulk file,” and submit the edited CSV; Amazon processes the rows and instantly applies the discounts to all listed SKUs, confirming success with a summary report.