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Helium 10’s 2021 guide advises sellers to file an Intent‑to‑Use (ITU) trademark before launch, enroll in Amazon Brand Registry to access Project Zero,...
Helium 10 Blog
Amazon permits sellers to reference the “Request a Review” button on the Order Confirmation page, but any incentive is prohibited. A neutral, post‑delivery...
Helium 10 Blog
Early 2024 Helium 10 training highlighted cost‑effective IP safeguards: enrolling in Amazon Brand Registry can cut counterfeit listings by up to 90%, while the...
Helium 10 Blog
Amazon now stresses that product inserts must not request positive reviews or offer compensation, using 14‑point cardstock cards (2×3 in) with offers like...
Helium 10 Blog
Amazon.com.au now hosts over 5,000 active sellers and Helium 10’s Split Testing feature is fully integrated, letting sellers A/B test titles, bullets, images...
Helium 10 Blog
As of early 2024 Amazon requires every third‑party seller to upload a liability insurance certificate of at least $1 million (or $2 million for high‑risk...
Helium 10 Blog
In 2021 Amazon revamped its review system, adding AI‑driven fraud detection that removed about 12 million suspicious reviews and raising Vine program fees by...
Helium 10 Blog
In early 2024 Amazon reopened the Associates program with tiered commission rates, real‑time SKU‑level reporting, and stricter policy checks. New affiliates...
Helium 10 Blog
Effective Dec 16 2020 Amazon disabled the public “Add a comment” button on all product reviews, ending sellers’ ability to post visible replies. The change is...
Helium 10 Blog
Amazon's Transparency program, launched in 2017, attaches a unique 13‑character alphanumeric code to every unit, charging a few cents per code plus a low‑cost...
Helium 10 Blog
Amazon’s Q2 guidance urges sellers to use full product disclosure, transparent pricing and privacy‑first notices. Full specs cut negative reviews ~12%, clear...
Helium 10 Blog
Implementing a three‑stage inspection (pre‑production sample, in‑line checkpoint every 200 units, final audit) cut a plush‑toy seller’s defect rate from 12% to...
Helium 10 Blog
In Q4 2023 Amazon cut the remediation window for performance breaches to 48 hours. A late‑shipment rate above 4 % (e.g., 150 missed deliveries out of 3,500) or...
Helium 10 Blog
In Q4 2020 Amazon sellers who sent a shipping acknowledgment within 24 hours saw a 30 % drop in “Where is my order?” tickets, and automating a review request...
Helium 10 Blog
Helium 10’s Oct 22 briefing reports a 36 % YoY rise in unreliable reviews—42 % of 720 M reviews posted Mar‑Sep were flagged. Amazon also launched a paid...
Helium 10 Blog
Amazon now mandates a pure white backdrop (RGB 255,255,255) for primary photos, a minimum resolution of 1,000 px on the longest side, and at least 85 %...
Helium 10 Blog
Amazon launched the live‑streaming channel Amazon Explore in early October 2023, letting sellers embed product‑card overlays and checkout within video streams....
Helium 10 Blog
Amazon only accepts cease‑and‑desist submissions that include a valid trademark registration number or court injunction, screenshots of the infringing ASIN,...
Helium 10 Blog
From Q2 2024 Amazon tightened performance standards: ODR must stay ≤1 % (≤100 defects per 10 k orders), LSR ≤4 % (≤200 late shipments per 5 k orders), PFCR...
Helium 10 Blog
In March 2024 Amazon increased US restricted categories to 27 (up from 22) and now requires at least two supporting documents per product. Approval requests...
Helium 10 Blog