Every update. One feed.
From 31 July 2025 Amazon Business sellers using FBM must register a separate VAT number for each ship‑from address and follow the UK Internal Market Act “green...
Advertising API Release Notes
Amazon now requires personal flotation device sellers to comply with AS 4758.1:2022 or ISO 12402:2020 standards by September 1, 2025, or face listing...
Seller Central News
In early 2024 Beckah Thomas, Digital Sales Director for three UK pet brands, used Helium 10’s Refund Genie to audit 300+ SKUs and recovered the $1,000 Amazon...
Helium 10 Blog
In 2025 Amazon switched the Account Health Rating to a continuous scoring model that updates every few minutes and sets a 200‑point floor that triggers a...
Seller Central News
Effective August 11 2025 Amazon.de and Amazon.co.uk will cut the seller‑fulfilled international return response window from four to three calendar days for...
Seller Central News
Amazon is reducing the international returns response window from four days to three for cross-border sellers on the German and UK marketplaces, with automatic...
Seller Central News
Amazon now requires all FBM sellers to answer mandatory battery safety compliance questions when creating or editing listings for battery-containing products....
Seller Central News
Amazon's Counterfeit Crimes Unit (CCU) reports 200+ civil actions, $180 million in penalties and 65+ prison sentences in its five‑year progress report. AI now...
Advertising API Release Notes
Effective 25 June 2025 Amazon will require every new Pan‑European FBA enrollee to have at least one active, purchasable listing on Amazon.nl, stocked in a...
Seller Central News
Amazon now enforces a 30‑day price floor for Lightning Deals, requiring the deal price to be ≤ the lowest price in the past month, and blocks promotions if...
Seller Central News
Amazon clarified that any Account Health Rating (AHR) above 200 is considered healthy, so scores of 850 or 950 are equally safe. Violations persist until...
Seller Central News
Amazon now requires reference‑price verification for all promotions, flagging deals with inflated “was” prices during Prime Day, Black Friday, Cyber Monday and...
Seller Central News
Amazon clarifies how the Account Health Rating works, debunking myths about needing a perfect 1,000 score, the effect of deleting flagged listings, and the...
Seller Central News
Effective immediately, Amazon requires any seller‑run promotion to match or beat the lowest price recorded in the past 30 days (30‑day low‑price rule). Deals...
Seller Central News
Amazon will begin automatically rejecting product‑safety compliance documents that originate from any laboratory on its newly published “Unapproved Labs” list....
Seller Central News
Amazon will only accept compliance test results from approved labs, rejecting documents from facilities on its unapproved list. Sellers must verify their lab's...
Seller Central News
Amazon will soon reject any compliance document from a lab not on its approved‑lab roster, automatically flagging the listing. The unapproved‑lab list is...
Seller Central News
Amazon clarified its Account Health Rating (AHR) system, stating that any score above the 200‑point floor (green 200‑1000) is safe, while scores below trigger...
Seller Central News
Amazon now enforces a 30‑Day Lowest‑Price Rule for all seller‑run promotions, requiring the deal price to match or beat the cheapest price in the prior 30...
Seller Central News
Amazon clarified that an Account Health Rating (AHR) above 200 out of 1,000 is safe, and violations stay attached to the account even if the flagged listing is...
Seller Central News