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Amazon's foundational guide to product safety and compliance covers the dual obligations sellers face under both marketplace policies and government...
Seller University
Amazon’s Product Review Policy now covers printed inserts. Allowed content includes brand story, usage tips, or a neutral QR‑code link to a tutorial, while...
Helium 10 Blog
In 2024 Amazon mandates a formal “Transfer of Business” request with buyer‑account health verification, adding a 5‑7 day review to closings. Buyers now require...
Helium 10 Blog
Amazon launched the Account Health Assurance (AHA) program, a free service that protects sellers with an Account Health Rating of 250+ for six consecutive...
Seller Central News
Amazon's 2023 Brand Protection Report reveals $1.2 billion invested in anti-counterfeit measures, 7 million fake products seized, and 99% of infringing...
Seller Central News
In 2023 Amazon invested over $1.2 billion in anti‑counterfeit measures, deploying AI that blocks 99 % of fake listings before they go live. The effort involves...
Seller Central News
In 2023 Amazon invested over $1.2 billion and hired 15,000+ brand‑protection staff, adding AI‑driven ID verification, video confirmation and LLM‑based listing...
Curated Industry News
On 28 Feb 2024 Stephan Thaerigen detailed a QC framework for German Amazon sellers manufacturing in China. Early factory vetting cut a cookware maker’s defect...
Helium 10 Blog
Amazon.de is reducing its return window from 30 to 14 days for most consumer electronics categories. The change affects all sellers regardless of fulfillment...
Seller Central News
France has updated its Extended Producer Responsibility rules for 2024, merging EPR categories, adding a new food packaging category, and requiring sellers to...
Seller Central News
Amazon sellers on Amazon.es must submit valid EPR packaging registration numbers (ERN) through Seller Central or face automatic enrollment in Amazon's managed...
Seller Central News
Amazon sellers on Amazon.es must comply with Spain's Extended Producer Responsibility (EPR) packaging regulations by submitting a valid ERN or face automatic...
Seller Central News
Effective immediately, Amazon requires each ASIN to have at least ten regular‑price sales before a coupon can be attached, and the coupon price must be lower...
Seller Central News
Effective immediately, Amazon requires a 30‑day price‑history baseline before a seller‑run coupon can be applied. The post‑coupon price must fall below both...
Seller Central News
Effective Feb 13 2026, Amazon requires an ASIN to have at least one completed sale before a coupon can be added, and the final price after the coupon must be...
Seller Central News
Effective immediately, Amazon requires a product to have recorded at least one sale before a voucher can be attached and mandates that the post‑voucher price...
Seller Central News
Amazon has launched its EPR Pay on Behalf service in the UK, automatically handling packaging waste compliance reporting for international sellers on...
Seller Central News
Amazon launched the Recalls Logistics Service (RLS) in Seller Central, automating notification, refund, prepaid return label and disposal for U.S. third‑party...
Advertising API Release Notes
Amazon’s recent policy updates now require explicit condition descriptors for every used listing and have raised long‑term FBA storage fees. Sellers must adapt...
Helium 10 Blog
Amazon Associates now features variable commission rates of 1‑10% (Kindle devices earn 10%), a 24‑hour click attribution window (90‑day cart window), and new...
Helium 10 Blog