Overview

Amazon is tightening the rules that govern voucher promotions, adding mandatory sales‑history checks and stricter price‑validation requirements. The changes take effect immediately and affect any seller who uses vouchers to boost visibility, especially during product launches. Understanding the new criteria is essential to keep vouchers active and avoid automatic disqualification.

Key Points

• Sales‑history prerequisite — A product must record at least one sale before a voucher can be attached, eliminating vouchers on brand‑new ASINs with zero transactions.
• Post‑voucher price rule — The final price after the voucher discount must be lower than the item’s reference price or its most recent lowest selling price, blocking inflated‑price tactics.
• Discount limits unchanged — Vouchers continue to require a discount between 5 % and 50 % of the listed price.
• Automatic ineligibility — If any of the above checks fail, Amazon will automatically prevent the voucher from being applied until the issue is resolved.
• Error‑specific fixes — Amazon provides distinct remediation steps for sales‑history errors, price‑validation errors, and discount‑percentage errors.
• Impact on launch strategies — Sellers must now front‑load initial sales through other channels before leveraging vouchers for new products.

How Voucher Eligibility Works

1. Verify sales record — Amazon scans the ASIN’s order history; if the product has sold at least one unit, it passes this gate. Example: A newly listed Bluetooth speaker that sold a single unit through a PPC‑driven campaign becomes eligible for a voucher, whereas an identical speaker with zero sales remains blocked.
2. Validate pricing — The system compares the price after the voucher discount to two benchmarks: the current reference price and the lowest price recorded in the past 30 days. The discounted price must be lower than both. Example: A kitchen gadget listed at $25, with a recent low of $22, cannot receive a 20 % voucher that would set the final price at $20 because $20 is not lower than the $22 recent low; the seller must lower the base price first.