Every update. One feed.
Starting in 2026 Amazon will replace view‑based attribution with a shopping‑signal enhanced model, splitting ROAS into “standard” (last‑touch, shortened...
Marketplace Pulse
Amazon’s Advertising Console now supports event‑based bid rules for Sponsored Products, automatically raising bids by a seller‑chosen percentage (e.g., a 12%...
Marketplace Pulse
At UnBox 2025 Amazon announced an autonomous AI campaign engine that will select keywords, tune bids and allocate budgets in real‑time, rolling out through...
Marketplace Pulse
Amazon PPC is shifting from keyword-first to persona-based targeting powered by Rufus AI. Sellers need to restructure campaigns around buyer personas, invest...
Marketplace Pulse
By the end of 2025 Amazon automatically enrolled all U.S. Sponsored Products and Sponsored Brands advertisers in a beta AI‑generated prompt feature that...
Marketplace Pulse
As of the latest update, every U.S. Sponsored Ads advertiser can now open Amazon Marketing Cloud directly from the Ads console—no agency proof or spend...
Marketplace Pulse