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Helium 10’s PPC Talk #289 (2024‑03) details Amazon Advertising’s new UI that groups campaigns by goal (Sponsored Products, Brands, Display) and introduces...
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Amazon Posts, launched in 2020 and now live in the US, UK, Germany, Italy, Spain, France and Japan, lets brand‑registered sellers publish up to 30 lifestyle...
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Amazon’s Sponsored Products bulk file lets sellers export all campaigns to a single CSV (e.g., 350 active campaigns ≈12,000 rows), edit bids or pause keywords,...
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Amazon DSP lets sellers place display and video ads on Amazon‑owned sites and third‑party publishers via programmatic CPM auctions. A typical entry requires a...
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Tamara Tee advises new sellers to start with a single auto campaign (e.g., $12 daily budget) and monitor ACoS daily, aiming for <30% when profit margin is 35%....
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Launch day: start an automatic PPC campaign with a $10‑$15 daily budget and review the search‑term report after 48 hours. Build manual exact‑match campaigns...
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In early 2024 Brandon Young shared on the Serious Sellers Podcast (episode 248) how to use Helium 10’s Cerebro and Black Box for rapid keyword validation and...
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Aligning PPC with product lifecycle shifts 30‑40% of budget to broad‑match in the Introduction stage, 50‑60% to exact‑match in Growth, and cuts spend 40‑50% in...
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In early 2024 Casey Gauss’s episode #243 showed sellers how to use Google Ads to jump‑start new Amazon listings with a modest $20‑$30 daily spend for the first...
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In early 2024 Amazon launched a unified PPC console that merges Sponsored Products, Brands and Display. The platform adds AI‑driven bid automation (e.g., a...
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Run a 7‑day PPC test listing with a stripped‑down product page (title, 3 bullets, 1 image) and a $30‑$50 daily budget. Hitting a 2‑3% conversion rate and...
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Introduced in early 2024, product‑targeting Sponsored Products campaigns place ads on competitor or complementary ASIN detail pages, delivering roughly 30 %...
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In early 2024 Helium 10’s Bradley Sutton showed sellers how a $5‑per‑day Facebook lead‑gen ad paired with a free messenger chatbot (ManyChat/Zapier) captured...
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The guide breaks down core Amazon ad metrics: ACOS 20% (spend $20 for $100 sales), RoAS 5×, CTR 2% (40 clicks/2,000 impressions), CPC $0.75, and a 30%...
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Amazon PPC has become a primary growth driver; a reusable water‑bottle brand saw 300 clicks in the first 24 hours after spending $200 on Sponsored Products....
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Amazon adds video‑enabled Sponsored Brands (15‑30 sec videos), tighter phrase‑match logic, hourly dashboard refreshes, Prestozon API bulk‑bid sync, Auto‑Pilot...
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Running a weekly 30‑day Sponsored Products export audit can shrink ACOS from 178% to 79%, cut monthly spend from $3,200 to $2,300 and lift sales from $1,800 to...
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In 2024 sellers can launch Sponsored Products, Brands or Display campaigns via the Advertising console. A health‑supplement brand recorded 1,200 impressions...
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Helium 10’s 35‑minute live training introduced a 15‑minute Hijacker Monitor, an Automation Hub for inventory triggers, an Audience Builder for 300 × 250...
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In early 2021 a mid‑size seller ran a 12‑week Sponsored Display pilot using a hybrid mix of retargeting and competitor prospecting. The test grew reach by...
Helium 10 Blog