Overview

A recent 35‑minute Helium 10 live training delivered practical tactics for U.S. Amazon sellers, covering listing protection, workflow automation, Amazon Display advertising, and data‑driven PPC forecasting. Implementing these methods can tighten brand security, cut manual effort, and lift advertising ROI within weeks.

Key Points

• Real‑time hijacker alerts — Sellers can configure monitors that scan an ASIN every 15 minutes and flag unauthorized sellers within minutes.
• Unified workflow dashboard — The platform links product research, inventory control, and review tracking into a single view, eliminating the need for separate spreadsheets.
• Audience‑targeted Display ads — Visual campaigns can be built with a built‑in Audience Builder and launched on product detail pages and Amazon‑owned sites.
• Predictive PPC model — A forecasting engine uses the last 90 days of keyword spend and sales to project future ad spend and expected lift.
• Cross‑channel supplier sourcing — Integrated tools search overseas manufacturers, request sample batches, and verify quality before committing to bulk orders.
• Core KPI checklist — Daily dashboards monitor ACoS, ROAS, CTR, conversion rate, and inventory turnover, with threshold alerts for rapid corrective action.

How the New Features Work

1. Enable Hijacker Monitor — Activate the “Hijacker Monitor” in Helium 10, set the scan interval to 15 minutes, and select the ASINs to protect. Example: Seller M received an alert when a counterfeit version of her kitchen gadget appeared, allowing her to submit a removal request within two hours.

2. Create an Automated Workflow — Use the “Automation Hub” to connect “Black Box” (product research), “Inventory Protector,” and “Review Downloader.” Define triggers such as “inventory < 20 units → send reorder email.” Example: Seller J’s rule automatically emailed his supplier when stock fell to 18 units, cutting stock‑out risk by roughly 30 %.