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Launch new listings with an Auto Sponsored Products campaign for 48‑72 hours to harvest 15‑20 high‑click search terms, then create Manual exact‑match groups...
Helium 10 Blog
Tobias Zuber’s Helium 10 podcast outlines a match‑type segmentation (Exact, Phrase, Broad) and a 48‑hour bid cadence that kept a cosmetics brand’s ACoS under...
Helium 10 Blog
The Prime Day 2024 Amazon PPC Masterclass advises sellers to raise the daily budget of a dedicated “Prime Day Prep” campaign by ~30% two weeks before...
Helium 10 Blog
Comprehensive guide to Amazon PPC campaign structure, bidding strategies, and optimization practices for 2025. Covers all ad formats, automatic vs. manual...
Seller Central News
Helium 10 podcast episode #571 (recorded early 2024) details three Amazon PPC levers: keyword isolation into exact‑match ad groups, Sponsored Display...
Helium 10 Blog
Sponsored Products consume over 80% of Amazon ad spend. A seller who added automatic Sponsored Products, manual exact‑match keywords and a Sponsored Brand saw...
Helium 10 Blog
The guide advises sellers to vet Amazon PPC agencies by confirming the exact account manager, ensuring the manager’s client load stays below 15 accounts, and...
Seller Sessions Podcast
Helium 10’s recent TACoS Tuesday webcast showed that a 15% top‑of‑search bid increase and a weekday 6 p.m.–10 p.m. dayparting cut a Bluetooth‑earbud campaign’s...
Helium 10 Blog
Amazon will run a free two‑day virtual Ads Summit in early June, featuring live workshops on Dynamic Bidding, Keyword Expansion, and Sponsored Brands...
Seller Central News
Amazon is hosting a two‑day virtual Ads Summit in early June, offering live workshops on keyword bidding, Amazon Stores, Sponsored Brands video and Posts....
Seller Central News
Amazon Advertising will host a free virtual summit in early March, offering 60‑minute workshops (e.g., Bid Multiplier Optimization) and a preview of the...
Seller Central News
Helium 10 predicts Amazon Prime Day 2024 will fall in mid‑July (a two‑day window, e.g., around July 15‑16). Amazon has added a custom headline field and a...
Helium 10 Blog
In early 2024 Helium 10 announced three Amazon ad tactics: dayparting (hour‑based bid schedules), voice‑search PPC guidance (add conversational long‑tail...
Helium 10 Blog
Helium 10 reveals that splitting keywords by match type, running weekly bid‑optimization cycles, and refreshing Sponsored Brands creatives every 30‑45 days can...
Helium 10 Blog
TACoS (Total Advertising Cost of Sale) shows ad spend as a percent of total revenue. In April, $4,200 ad spend on $28,000 sales gave a 15% TACoS. Benchmarks:...
Helium 10 Blog
In early 2024 Helium 10’s podcast showed Amazon sellers how AI can uncover high‑intent keywords like “lumbar support chair,” generate multiple headline...
Helium 10 Blog
In 2024 Amazon sellers should split keywords into exact, phrase and broad match tiers, add weekly negative keywords and refresh Sponsored Brands creatives...
Helium 10 Blog
In early 2024 Helium 10 published an 18‑point Amazon PPC checklist. Tactics such as shifting 40 % of daily spend to exact‑match campaigns and raising bids 20 %...
Helium 10 Blog
Helium10’s Magnet and Cerebro identified 30‑40 high‑potential keywords per SKU, then a three‑tier campaign (Auto 20%, Manual Broad 30%, Manual Exact 50%) was...
Helium 10 Blog
In Helium 10 episode #534, a former LEGO ad lead eliminated 33% of low‑performing keywords in the first 30 days, cut stock‑outs by roughly 20% with...
Helium 10 Blog