#622 – Strategic PPC for Amazon Sellers
In a Helium 10 session, experts showed how uploading campaign reports to Amazon Marketing Cloud (AMC) and using Search Query Performance filtering can cut ACOS...
Helium 10 Blog
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In a Helium 10 session, experts showed how uploading campaign reports to Amazon Marketing Cloud (AMC) and using Search Query Performance filtering can cut ACOS...
Helium 10 Blog
In early 2022 Barnett Outdoors integrated Helium10’s Adtomic and Market Tracker 360, cutting its ACoS by over 50 % within 90 days—from double‑digit to...
Helium 10 Blog
In early 2024 Helium10’s Masterclass taught Amazon sellers to segment keywords into core, support and long‑tail ad groups, review bids every 48 hours and set...
Helium 10 Blog
In early 2024 Helium 10 released a masterclass that teaches sellers to segment Amazon PPC campaigns by lifecycle and use Adtomic’s rule‑based automation....
Helium 10 Blog
Adriana Rangel’s masterclass (recorded earlier this week) showed sellers how to split broad, phrase and exact keywords into dedicated ad groups, add weekly...
Helium 10 Blog
On 28 Nov 2024 Helium 10 reported Amazon’s Dynamic Traffic Engine (DTE) going live, automatically raising bids up to ~15 % on high‑intent keywords and...
Helium 10 Blog
Amazon now lets advertisers apply a distinct bid modifier for each of the 24 hours and use dayparting to boost bids up to 20% during peak slots like 7 pm‑10 pm...
Helium 10 Blog
Amazon published an official Black Friday/Cyber Monday advertising checklist on Seller Central (source: sellercentral.amazon.com). It mandates 1000 × 1000 px...
Seller Central News
Amazon released an official Black Friday/Cyber Monday advertising checklist that mandates a single 2000 × 2000 px product image, a widget‑banner‑grid store...
Seller Central News
Amazon’s early‑November advertising checklist tells sellers to use a single 1080 × 1080 px product image covering ≥70% of the canvas, font size ≥14 pt, and...
Seller Central News
The update outlines seven common Amazon PPC mistakes, such as missing negative keywords and overusing broad match. It cites a case where fixing these errors...
Helium 10 Blog
Helium10 episode #609 details AI‑driven Amazon PPC tools that automate keyword mining, real‑time bid tuning (e.g., +12% bid lift for high‑conversion terms) and...
Helium 10 Blog
Michael Wenger (AMZFOX) shared ten Amazon PPC tactics, including using high‑volume low‑CPC keywords like “chef knife” (1,200 searches, €0.45 CPC), setting...
Helium 10 Blog
Episode #151 showed that sellers who blended Amazon PPC with external channels cut month‑to‑month sales variance by 22 % over six months, while an Instagram...
Helium 10 Blog
Amazon Marketing Cloud (AMC), launched in 2021 and expanded in 2023, lets sellers run SQL‑style queries across Sponsored Brands, Sponsored Products and DSP...
Helium 10 Blog
In episode #149 of the Helium 10 podcast (Mar 2024) a disciplined PPC framework is presented: split campaigns into “awareness” (70% of daily budget at launch,...
Helium 10 Blog
In early 2024 Helium 10 released episode #597 of its TACoS Tuesday series, outlining a 48‑hour bid‑review cycle, top‑of‑search budget focus (≈60% of daily...
Helium 10 Blog
TikTok ads—In‑Feed, TopView, Spark—can drive Amazon traffic with as little as $20 daily spend. A TopView test yielded a 1.8% higher view‑through rate, while...
Helium 10 Blog
The Helium 10 podcast outlines a delegation checklist for Amazon sellers outsourcing PPC, recommending a hard daily budget cap of $150, ACoS targets under 25 %...
Helium 10 Blog
In Helium 10 episode #142 (2024), Santhos Thiru outlines Amazon PPC hacks: split exact, phrase and broad keywords into three campaigns, add negative keywords...
Helium 10 Blog