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In Helium 10 episode #534, a former LEGO ad lead eliminated 33% of low‑performing keywords in the first 30 days, cut stock‑outs by roughly 20% with...
Helium 10 Blog
In 2024 Amazon introduces Sponsored TV video ads on Freevee, AI‑driven Bid+ optimizers and interest‑based audience segments. Sellers are shifting 15‑20% of...
Helium 10 Blog
In early 2024 the Helium 10 podcast detailed a PPC workflow that starts with a $30‑per‑day automatic campaign for 14 days to harvest search‑term data, then...
Helium 10 Blog
Bradley uses Helium 10 Adtomic to review 200 Amazon PPC campaigns in a single ten‑minute Thursday slot. Bulk‑edit, multi‑select and the “Pause High‑ACOS...
Helium 10 Blog
To win Q4 on Amazon, raise each campaign’s daily budget by at least 30% before Nov 1 (e.g., $100 → $130), boost bids on holiday‑intent keywords by 10‑15%...
Helium 10 Blog
Amazon adds Video‑enabled Sponsored Brands (15‑30 sec video), a Carousel format for up to five SKUs, and Interest‑based DSP segments like “Outdoor...
Helium 10 Blog
Amazon Unboxed 2023 adds a Smart Optimizer, a 15‑second auto‑play video slot on product pages, and a central Creative Library. The new unified dashboard...
Helium 10 Blog
Helium 10’s holiday PPC playbook advises sellers to shift at least 30% of their monthly ad spend into a dedicated holiday pool by the first week of November,...
Helium 10 Blog
In Helium 10’s podcast, Wolfgang Niedecken outlined PPC tactics such as match‑type segmentation (45% Broad, 35% Phrase, 20% Exact) and placement‑based bid...
Helium 10 Blog
In a TACoS Tuesday session recorded early 2024, Helium 10’s Liran Hirschkorn outlined a six‑step PPC framework that consolidates campaigns, mines search‑term...
Helium 10 Blog
Amazon Accelerate 2023 adds a Unified Advertising Dashboard that consolidates Sponsored Products, Brands and Display metrics, a real‑time Search Term Report...
Helium 10 Blog
Helium 10’s podcast (episode #93) revealed that broad‑match overload cost a kitchen‑gadgets seller $2,500 for only three sales, while weekly search‑term audits...
Helium 10 Blog
Amazon PPC, launched in 2012, now centers on Sponsored Products, Brands and Display. Sponsored Products generate >80% of ad revenue, and a 10% bid increase can...
Helium 10 Blog
The podcast outlines Amazon PPC tactics that cut ACoS from ~45% to the low‑30% range and lift conversion rates from 8% to 12% by segmenting keywords, adding...
Helium 10 Blog
In March 2024 Amazon launched Brand‑Tailored Promotions (BTP) in the Advertising console, allowing Brand Registry sellers to push coupons onto competitor...
Helium 10 Blog
On August 3, 2023 Helium 10’s Buzz podcast announced Amazon’s new Brand‑Tailored Promotions, letting sellers attach discounts visible only to shoppers who...
Helium 10 Blog
Helium 10’s TACoS Tuesday episode #474 (post‑Prime Day, July 2023) recommends a 48‑hour bid‑review loop, lowering post‑sale bids 10‑20% and adding 15‑second...
Helium 10 Blog
The guide shows how to use Helium10’s Cerebro reverse‑ASIN (returning 150–200 keywords) and Ad Spy to copy high‑budget rivals, filter for >70% impression share...
Helium 10 Blog
Data shows that when a SKU ranks in the top three organic results and also secures a top‑three Sponsored Products slot, click‑through rates increase by...
Helium 10 Blog
In the early‑2024 episode #468 of “Taco’s Tuesday in SSP,” Helium 10 and Pacvue’s Jocelyn Jeffries revealed dayparting tactics that can lift ROAS up to 20 %...
Helium 10 Blog