Every update. One feed.
Single Keyword Campaigns (SKCs) give each exact‑match keyword its own campaign, daily budget (e.g., $30 for “wireless earbuds”) and placement multipliers. The...
SellerApp Blog
Amazon outlines five marketing trends for 2026 including AI-powered personalization, creator partnerships, streaming ads reaching 315M+ viewers, omnichannel...
Seller Central News
A comprehensive breakdown of Amazon's PPC bidding system, covering auction mechanics, cost-per-click basics, placement adjustments, and the three Sponsored...
Seller University
Starting in 2026 Amazon will replace view‑based attribution with a shopping‑signal enhanced model, splitting ROAS into “standard” (last‑touch, shortened...
Marketplace Pulse
Amazon UK has launched ‘event‑based bid rules’ for Sponsored Products, letting sellers set automatic bid multipliers (e.g., +45%) for events such as Prime Day...
Seller Central News
Starting Jan 28 2026 Amazon Sponsored Brands Product Collections will require a minimum of three ASINs and allow up to ten per ad group, and will drop all...
Sell on Amazon Announcements
Amazon’s Advertising Console now supports event‑based bid rules for Sponsored Products, automatically raising bids by a seller‑chosen percentage (e.g., a 12%...
Marketplace Pulse
Amazon DSP now offers household‑level frequency caps, unified line‑item types, AMC query templates and AI recommendation cards. Using these tools can cut...
Amazon Advertising Blog
At UnBox 2025 Amazon announced an autonomous AI campaign engine that will select keywords, tune bids and allocate budgets in real‑time, rolling out through...
Marketplace Pulse
Amazon PPC is shifting from keyword-first to persona-based targeting powered by Rufus AI. Sellers need to restructure campaigns around buyer personas, invest...
Marketplace Pulse
Amazon DSP now supports audience layering with AND logic, allowing up to three combined segments. Benchmarks show CTR rising from 0.15% to 0.38% (≈2.5×),...
Amazon Advertising Blog
By the end of 2025 Amazon automatically enrolled all U.S. Sponsored Products and Sponsored Brands advertisers in a beta AI‑generated prompt feature that...
Marketplace Pulse
In 2026 Amazon switched its PPC engine to a real‑time, intent‑driven spend model, treating daily caps as maximum authorizations. Budgets can be exhausted...
Sell on Amazon Announcements
Amazon’s new AI‑driven Video Generator lets sellers create six or more 15‑21 second video concepts in minutes, enabling rapid A/B testing for Sponsored Brand,...
SellerApp Blog
New Amazon Advertising accounts begin with a daily spend ceiling of $50‑$150, enforced for an initial review period that usually lasts 1‑6 weeks. Maintaining a...
Sell on Amazon Announcements
Amazon Ads announced major new capabilities at CES 2026 including an AI-powered full-funnel campaign builder launching Q1 2026, automated creative tools,...
Amazon Advertising Blog
Amazon is merging Sponsored Products, Sponsored Brands, Sponsored Display, and streaming TV ads into a single AI-powered dashboard launching Q1 2026,...
Advertising API Release Notes
Amazon's official Seller Central training outlines a phased Sponsored Products strategy for new ASINs, backed by internal data showing "down only" bidding...
Seller University
Starting in 2024 Amazon provides a dedicated Ads support team for Sponsored Products, Brands and Display. Sellers must log into advertising.amazon.com and can...
Seller Central Help Hub
Amazon collects India GST on US advertising fees for India-based sellers who haven't provided a valid GST ID. This FAQ covers how to submit your registration...
Seller Central Help Hub