Every update. One feed.
In early 2024 Helium 10 added an isolated ASIN campaign model that creates a Research (broad‑match) and a Performance (exact/phrase) Sponsored Products...
Helium 10 Blog
The guide shows how to compute a sustainable ACoS using the core equation (ad spend ÷ attributed sales ×100) – e.g., $150 spend and $800 sales = 18.75% ACoS –...
Helium 10 Blog
Prestozon’s tiered ad‑group architecture (Exact, Phrase, Broad) together with Automated Search‑Term Harvesting and a Bid‑Adjustment Engine lets sellers launch...
Helium 10 Blog
The guide shows Amazon sellers how to use Facebook PPC with daily test budgets of $5‑$10, a CTR threshold of 0.8%, and look‑alike audiences up to 600 k users....
Helium 10 Blog
A profit‑first workflow can cut ad spend from $2,400 to $1,600 and improve ACOS from 66% to 38% in 30 days, adding $480 profit. It hinges on calculating a...
Helium 10 Blog
The guide shows how to pull a browse node ID (e.g., node=3400831) and harvest child‑node titles like “Daypacks” or “Hydration Packs” to create long‑tail...
Helium 10 Blog
Helium 10 launched Dynamic Bidding in early 2024, a tool that auto‑adjusts Sponsored Products bids each hour based on real‑time conversion and ACoS targets....
Helium 10 Blog
Merkle’s Q3 2023 analysis found 62 % of Sponsored Brands and 42 % of Sponsored Products revenue came from brand‑keyword searches. Splitting these into separate...
Helium 10 Blog
Helium 10 introduced the “1‑Click Setup” utility in early 2024, allowing sellers to create Sponsored Products campaigns for up to 500 SKUs in a single form....
Helium 10 Blog
Search term isolation lets sellers split a broad keyword like “garden hose” into dedicated exact matches, revealing that “garden hose 50 ft” achieved a 10 %...
Helium 10 Blog
The guide shows how to set a Target ACoS in Amazon’s advertising console using the last 30 days of performance data (e.g., a SKU with 42 % ACoS sets a 31 %...
Helium 10 Blog
Adding negative keywords to Sponsored Products can cut ACoS by up to 30 % and lift CTR 15‑20 %. Identify wasteful phrases (e.g., “free Amazon gift card” – 50...
Helium 10 Blog
Prestozon’s quick‑start workflow lets sellers import all Sponsored Products campaigns, run a Keyword Health analysis (green/yellow/red ratings) and apply bid...
Helium 10 Blog
The guide proposes a baseline budget split of 50% Sponsored Products, 20% Sponsored Brands, 15% Sponsored Display and 15% for testing. For a seller spending...
Helium 10 Blog
Analysis of thousands of Sponsored Products keywords shows no reliable link between CTR and ACoS. A 3% CTR keyword generated 150 clicks at $0.45 CPC but a 5%...
Helium 10 Blog
Amazon credits Sponsored Products sales only if the purchase occurs within a 7‑day window after the ad click. 87 % of conversions happen in the first three...
Helium 10 Blog