Overview

Amazon sellers who want to get more out of their Sponsored Products campaigns often struggle to balance performance gains with the time required for manual optimization. A concise, step‑by‑step workflow using Prestozon can streamline keyword selection, bid management, and budget allocation, allowing sellers to improve ad efficiency without dedicating hours each week. Implementing this process helps reduce wasted spend, shift money toward high‑return keywords, and ultimately increase sales from PPC advertising.

Key Points

• Data‑backed keyword discovery — Prestozon analyzes historic campaign data to surface search terms that consistently generate sales, enabling sellers to prioritize those keywords for higher bids.
• Smart bid automation — The platform suggests bid increases for profitable keywords and reductions for under‑performing ones, removing the need for guesswork.
• Negative keyword generation — By examining spend‑to‑sale ratios, Prestozon flags irrelevant terms that drain budget, allowing sellers to add them to a negative list.
• Budget‑shift alerts — When a campaign’s daily spend outpaces its sales, the tool notifies the seller so funds can be moved to better‑performing ad groups.
• Real‑time performance dashboard — Visual metrics update instantly, giving sellers a clear view of trends and the ability to act before inefficiencies accumulate.

How Prestozon Works

1. Import current campaigns — Connect your Amazon Advertising account; Prestozon pulls every active Sponsored Products campaign, including keyword‑level spend, clicks, and sales. Example: A seller with three yoga‑mat campaigns sees all 45 associated keywords appear in the dashboard within seconds.
2. Run “Keyword Health” analysis — The system evaluates each keyword’s ACOS, conversion rate, and impression count, assigning a green, yellow, or red health rating. Example: “non‑slip yoga mat” earns a green rating for low ACOS and strong sales, while “cheap yoga mat” receives red for high spend and few orders.