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Tamara Tee advises new sellers to start with a single auto campaign (e.g., $12 daily budget) and monitor ACoS daily, aiming for <30% when profit margin is 35%....
Helium 10 Blog
Launch day: start an automatic PPC campaign with a $10‑$15 daily budget and review the search‑term report after 48 hours. Build manual exact‑match campaigns...
Helium 10 Blog
In early 2024 Brandon Young shared on the Serious Sellers Podcast (episode 248) how to use Helium 10’s Cerebro and Black Box for rapid keyword validation and...
Helium 10 Blog
Aligning PPC with product lifecycle shifts 30‑40% of budget to broad‑match in the Introduction stage, 50‑60% to exact‑match in Growth, and cuts spend 40‑50% in...
Helium 10 Blog
In early 2024 Casey Gauss’s episode #243 showed sellers how to use Google Ads to jump‑start new Amazon listings with a modest $20‑$30 daily spend for the first...
Helium 10 Blog
In early 2024 Amazon launched a unified PPC console that merges Sponsored Products, Brands and Display. The platform adds AI‑driven bid automation (e.g., a...
Helium 10 Blog
Run a 7‑day PPC test listing with a stripped‑down product page (title, 3 bullets, 1 image) and a $30‑$50 daily budget. Hitting a 2‑3% conversion rate and...
Helium 10 Blog
Introduced in early 2024, product‑targeting Sponsored Products campaigns place ads on competitor or complementary ASIN detail pages, delivering roughly 30 %...
Helium 10 Blog
In early 2024 Helium 10’s Bradley Sutton showed sellers how a $5‑per‑day Facebook lead‑gen ad paired with a free messenger chatbot (ManyChat/Zapier) captured...
Helium 10 Blog
The guide breaks down core Amazon ad metrics: ACOS 20% (spend $20 for $100 sales), RoAS 5×, CTR 2% (40 clicks/2,000 impressions), CPC $0.75, and a 30%...
Helium 10 Blog
Amazon PPC has become a primary growth driver; a reusable water‑bottle brand saw 300 clicks in the first 24 hours after spending $200 on Sponsored Products....
Helium 10 Blog
Amazon adds video‑enabled Sponsored Brands (15‑30 sec videos), tighter phrase‑match logic, hourly dashboard refreshes, Prestozon API bulk‑bid sync, Auto‑Pilot...
Helium 10 Blog
Running a weekly 30‑day Sponsored Products export audit can shrink ACOS from 178% to 79%, cut monthly spend from $3,200 to $2,300 and lift sales from $1,800 to...
Helium 10 Blog
In 2024 sellers can launch Sponsored Products, Brands or Display campaigns via the Advertising console. A health‑supplement brand recorded 1,200 impressions...
Helium 10 Blog
Helium 10’s 35‑minute live training introduced a 15‑minute Hijacker Monitor, an Automation Hub for inventory triggers, an Audience Builder for 300 × 250...
Helium 10 Blog
In early 2021 a mid‑size seller ran a 12‑week Sponsored Display pilot using a hybrid mix of retargeting and competitor prospecting. The test grew reach by...
Helium 10 Blog
Amazon permits up to 1,000 active Sponsored Products campaigns per seller account. A Helium 10 case study showed ACoS dropping from 28% to 16% after splitting...
Helium 10 Blog
The friends used Helium 10 Black Box (≥500 units/month, $20‑$50 price, competition <0.3) and Xray (35% net margin) to select a silicone kitchen tool, then...
Helium 10 Blog
An Amazon seller reviews roughly 150 Sponsored Products campaigns in a fixed 2‑hour weekly block by exporting the Campaign Performance report, applying a 30%...
Helium 10 Blog
On 11/25 Amazon added Sponsored Display Audiences with audience‑based bidding and launched Views Remarketing, which auto‑creates a pool of shoppers who viewed...
Helium 10 Blog