#156 – Masterclass: PPC en Amazon
Adriana Rangel’s masterclass (recorded earlier this week) showed sellers how to split broad, phrase and exact keywords into dedicated ad groups, add weekly...
Helium 10 Blog
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Adriana Rangel’s masterclass (recorded earlier this week) showed sellers how to split broad, phrase and exact keywords into dedicated ad groups, add weekly...
Helium 10 Blog
Amazon now lets advertisers apply a distinct bid modifier for each of the 24 hours and use dayparting to boost bids up to 20% during peak slots like 7 pm‑10 pm...
Helium 10 Blog
Amazon published an official Black Friday/Cyber Monday advertising checklist on Seller Central (source: sellercentral.amazon.com). It mandates 1000 × 1000 px...
Seller Central News
Amazon released an official Black Friday/Cyber Monday advertising checklist that mandates a single 2000 × 2000 px product image, a widget‑banner‑grid store...
Seller Central News
Helium10 episode #609 details AI‑driven Amazon PPC tools that automate keyword mining, real‑time bid tuning (e.g., +12% bid lift for high‑conversion terms) and...
Helium 10 Blog
Episode #151 showed that sellers who blended Amazon PPC with external channels cut month‑to‑month sales variance by 22 % over six months, while an Instagram...
Helium 10 Blog
Michael Wenger (AMZFOX) shared ten Amazon PPC tactics, including using high‑volume low‑CPC keywords like “chef knife” (1,200 searches, €0.45 CPC), setting...
Helium 10 Blog
Amazon Marketing Cloud (AMC), launched in 2021 and expanded in 2023, lets sellers run SQL‑style queries across Sponsored Brands, Sponsored Products and DSP...
Helium 10 Blog
In episode #149 of the Helium 10 podcast (Mar 2024) a disciplined PPC framework is presented: split campaigns into “awareness” (70% of daily budget at launch,...
Helium 10 Blog
In early 2024 Helium 10 released episode #597 of its TACoS Tuesday series, outlining a 48‑hour bid‑review cycle, top‑of‑search budget focus (≈60% of daily...
Helium 10 Blog
TikTok ads—In‑Feed, TopView, Spark—can drive Amazon traffic with as little as $20 daily spend. A TopView test yielded a 1.8% higher view‑through rate, while...
Helium 10 Blog
The Helium 10 podcast outlines a delegation checklist for Amazon sellers outsourcing PPC, recommending a hard daily budget cap of $150, ACoS targets under 25 %...
Helium 10 Blog
In Helium 10 episode #142 (2024), Santhos Thiru outlines Amazon PPC hacks: split exact, phrase and broad keywords into three campaigns, add negative keywords...
Helium 10 Blog
Launch new listings with an Auto Sponsored Products campaign for 48‑72 hours to harvest 15‑20 high‑click search terms, then create Manual exact‑match groups...
Helium 10 Blog
Tobias Zuber’s Helium 10 podcast outlines a match‑type segmentation (Exact, Phrase, Broad) and a 48‑hour bid cadence that kept a cosmetics brand’s ACoS under...
Helium 10 Blog
Comprehensive guide to Amazon PPC campaign structure, bidding strategies, and optimization practices for 2025. Covers all ad formats, automatic vs. manual...
Seller Central News
Helium 10 podcast episode #571 (recorded early 2024) details three Amazon PPC levers: keyword isolation into exact‑match ad groups, Sponsored Display...
Helium 10 Blog
Sponsored Products consume over 80% of Amazon ad spend. A seller who added automatic Sponsored Products, manual exact‑match keywords and a Sponsored Brand saw...
Helium 10 Blog
The guide advises sellers to vet Amazon PPC agencies by confirming the exact account manager, ensuring the manager’s client load stays below 15 accounts, and...
Seller Sessions Podcast
Helium 10’s recent TACoS Tuesday webcast showed that a 15% top‑of‑search bid increase and a weekday 6 p.m.–10 p.m. dayparting cut a Bluetooth‑earbud campaign’s...
Helium 10 Blog